Marketing and Communications Manager (22.5 hours)

Touchstone; United States; Hybrid; USD 57,000 - 61,000; Part time

Job summary

Touchstone is seeking a senior marketing leader for a hybrid, 22.5‑hour role based in Leeds. You will shape an integrated communications strategy, manage the Marketing and Communications Officer, and drive campaigns, content and branding across channels.

You will use analytics to report to trustees and senior leaders, support fundraising and partnerships, and promote training and employer branding. The role requires UK right to work and offers pro rata pay with progression based on performance.

Qualifications

• Extensive senior marketing experience with leadership responsibilities.
• Experience delivering campaigns and fundraising support.
• Strong storytelling and content production skills.
• Knowledge of accessibility and GDPR considerations for communications.
• Familiarity with CMS and analytics to drive impact.

Responsibilities

• Develop an integrated communications strategy and lead the Marketing and Communications Officer.
• Lead campaigns, media relations and consistent branding across digital and print channels.
• Improve website, intranet, social and email channels; use analytics to measure impact.

Skills

Senior marketing experience

Staff leadership

Campaign delivery

Fundraising support

Content production

Storytelling

Design/video tools

Accessibility

GDPR awareness

Collaborative judgement

Tools

CMS

Analytics

Video editing tools

Job description

About Touchstone and the role

Lead strategic and operational marketing for a Yorkshire mental-health charity, reporting to the Director of Strategic and Business Partnerships. This permanent 22.5-hour role supports service engagement, growth, fundraising and the five-year business plan.

Responsibilities

Develop an integrated communications strategy, manage the Marketing and Communications Officer, and support colleagues' communications skills. Lead campaigns, accessible content, media relations and consistent branding across digital and printed channels.

Improve the website, intranet, social and email channels; use analytics and KPIs to measure impact and report to senior leaders and trustees. Support fundraising and corporate partnerships, co-produced service-user stories, training promotion and employer branding. Manage budgets, suppliers and compliant communications.

About you

Bring extensive senior marketing experience, staff leadership, campaign delivery, fundraising support and content-production skills. Strong storytelling, design/video-tool knowledge, accessibility and trauma-informed communication, GDPR awareness and collaborative judgement are essential. Sector experience, CMS/analytics expertise and co-production experience are desirable.

Working pattern and pay

Hybrid working from Touchstone House, Leeds, with West Yorkshire sites as required; exact office split is unstated. The role includes occasional evening/weekend work and the Manager on Call rota. UK right to work is required; sponsorship is unavailable.

Advertised annual FTE pay points 32 to 35 are £42,345.37 to £45,609.69, pro rata, starting at £42,345.37 FTE. Progression is reviewed against Touchstone's financial position and is not automatic.