Marketing & Communications Manager

Spirit Rock Meditation Center; California; On-site; USD 95,500 - 100,000; Full time

Benefits offered by this job

Employer-paid medical, dental, and vision

Employee Assistance Program (EAP)

Paid vacation and sick time

Retreat time accrual

Participation in 403(b) retirement plan

Job summary

A meditation and wellness organization in California is seeking a Marketing & Communications Manager to lead and optimize its digital marketing efforts. This role requires 5+ years of marketing experience, particularly in email and social media, focusing on driving engagement and increasing participation. The successful candidate will own campaign execution, analyze performance, and collaborate with cross-functional teams while promoting mindfulness and contemplative practices. Competitive compensation and benefits are offered.

Qualifications

• 5+ years of experience in marketing, especially email and social media.
• Proven success in leading digital campaigns that drive growth.
• Strong analytical skills for data-informed strategy.
• Experience with team management and clear communication.

Responsibilities

• Optimize marketing campaigns across email and social media.
• Develop and manage email marketing strategies.
• Analyze campaign performance and implement actionable improvements.
• Collaborate with teams to align marketing goals with programs.

Skills

Digital Marketing

Email Marketing

Social Media Management

Influencer Partnerships

Data Analysis

Storytelling

Project Management

Content Creation

Tools

Mailchimp

Asana

Hootsuite

Google Workspace

Canva

Job description

Summary of Role

The Marketing & Communications Manager drives the execution and optimization of Spirit Rock’s digital marketing efforts across email, organic social, paid social, and influencer partnerships. This role combines data-driven growth marketing with mission-aligned storytelling to drive program enrollment, increase retreat participation, and expand audience reach.

In close collaboration with the Director of Marketing & Communications, this position owns day-to-day channel performance, emphasizing data-driven decision-making and continuous improvement, and partners with the Director on overall marketing strategy, website optimization, and SEO.

Key Responsibilities

• Optimize and execute integrated campaigns across email, organic social, and paid social channels to drive enrollment, retreat occupancy, and engagement.
• Own email marketing strategy, including segmentation, list management, automation, testing, and performance optimization
• Set social media strategy and oversee execution across platforms (Meta, YouTube, LinkedIn, Threads).
• Build relationships and create campaigns with mission-aligned influencers to expand reach and attract new audiences
• Plan and manage paid social campaigns, including budget allocation, targeting, and performance optimization
• Analyze performance across email and social channels, translating insights into actionable improvements
• Collaborate with internal teams to align marketing campaigns with program, fundraising, and engagement goals

Qualifications

• 5+ years of experience in marketing, with a strong focus on email, social media, and influencer marketing
• Proven success leading integrated digital campaigns and driving measurable growth (e.g., conversions, engagement, audience acquisition)
• Experience managing or mentoring team members, with the ability to provide clear direction and feedback
• Strong analytical skills and experience using data to inform strategy and optimize performance
• Hands‑on experience with email marketing platforms (e.g., Mailchimp) and social media management tools
• Experience in planning and executing paid social campaigns, including audience targeting and budget management
• Excellent writing, editing, and storytelling skills, with a strong attention to brand voice and tone
• Proficiency in AP and Chicago style, with experience applying both in a professional setting
• Highly organized, with the ability to manage multiple projects and deadlines in a fast-paced environment
• Proficiency with key tools such as Asana, Canva, Hootsuite, Google Workspace, and social platforms (Meta, YouTube, LinkedIn, Threads)
• Alignment with Spirit Rock’s mission and values; interest in mindfulness, meditation, or contemplative practice strongly preferred.

Compensation

Employment Status: Full‑time (37.5 hours/week) / exempt

Schedule: 5 days/week; three days/week on‑site

Compensation: $95,500 - $100,000/year

Benefits

• Employer‑paid medical, dental, and vision
• Employee Assistance Program (EAP)
• Paid vacation and sick time
• Retreat time accrual
• Participation in 403(b) retirement plan

Spirit Rock is an equal opportunity employer, and we place a high value on workforce diversity. Qualified candidates who self-identify as a Person of Color and/or as part of the LGBTQIA+ community are encouraged to apply.