Marketing and Communications Manager

Underscore Marketing; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Underscore Marketing is seeking a Marketing and Communications Manager to own daily execution of content, thought leadership, digital marketing, events, PR, and internal comms. You will collaborate with leadership, SMEs, Sales Enablement, and external partners to turn ideas into compelling content and business opportunities.

You will also shape experiences like the Rare Company Dinner series and manage internal communications such as Town Halls and the online hub, driving consistent messaging

Qualifications

• 4–6 years of B2B marketing agency experience, with healthcare/biopharma exposure.
• Exceptional writing and editing skills; able to turn expert insights into content.
• Strong HubSpot knowledge and relationship management practices.
• Experience owning and executing an editorial/content calendar.
• Strong project management with ability to drive multiple initiatives.
• Ability to work with senior leaders and subject matter experts to turn their expertise into content.

Responsibilities

• Own and execute editorial calendar across the website, LinkedIn, email, and marketing channels.
• Develop and manage the Rare Company newsletter for biopharma leaders and clients.
• Turn SME expertise into compelling content: conference takeaways, partner insights, industry perspectives, thought leadership.
• Maintain Underscore’s voice in the healthcare/biopharma marketplace.
• Keep the website current with team members, news, events, awards, and thought leadership updates.
• Lead internal communications: monthly Town Halls and the information hub.
• Support HubSpot marketing activities and lead follow-up.
• Develop tailored content strategies for different prospect audiences and stages of the journey.

Skills

B2B marketing experience

Healthcare/biopharma exposure

Exceptional writing & editing

HubSpot proficiency

Editorial calendar ownership

Project management

Interviews & storytelling

Tools

HubSpot CRM

Job description

Location: Remote, US Based, EST
Employment Type: Full-time

About the Role

Over the past year, Underscore has built the foundation for a stronger marketing and new business engine, including a refreshed brand and positioning, a redesigned website, a defined ideal client profile, HubSpot infrastructure, an earned media program, and a growing portfolio of events and experiences designed to connect us with leaders across biopharma.

Now we’re looking for a Marketing and Communications Manager who can execute on that foundation to deliver a consistent, high-performing marketing and communications program.

The Marketing and Communications Manager will own the day-to-day execution of Underscore’s efforts across content, thought leadership, case studies, digital marketing, events, PR, sales enablement, and internal communications. This person will work closely with our leadership, subject matter experts, Sales Enablement, and external marketing and PR partners to make sure great ideas become great content and, ultimately, business opportunities.

This role will also help shape experiences. This includes our Rare Company Dinner series, which will be held at least four times in 2027. The manager will work on invitations, follow‑ups, venue management, and ensuring we deliver premium, valuable experiences for senior leaders in biopharma.

Internally, this person will help lead the communications that keep our people informed, connected, and engaged. This includes managing our monthly Town Halls and maintaining our online communication hub.

This is a hands‑on role for someone who is equally comfortable developing a content calendar, interviewing a media expert for a case study, building a HubSpot campaign, preparing a Town Hall, supporting an industry event, and looking at performance data to determine what we should do next.

What You’ll Do

Content & Thought Leadership

• Own and execute Underscore’s editorial calendar across the website, LinkedIn, email, and other marketing channels.


• Develop and manage the Rare Company newsletter, creating relevant and compelling content for biopharma leaders and prospective clients. The source of this information will be Underscore’s subject matter experts. The Marketing and Communications Manager will shape the story and language.


• Turn the expertise that already exists across Underscore into compelling content, including conference takeaways, partner insights, industry perspectives, media and analytics thought leadership, and emerging trends.


• Maintain Underscore’s voice and strengthen our position in the healthcare and biopharma marketplace.


• Keep the Underscore website current with new team members, company news, events, awards, thought leadership, and other relevant updates.


• Route leads that come through the site for our Rare Company Dinners, as well as general leads, to the right resources for follow‑up. The approach and executional requirements will be outlined in our 2027 plan.

Internal Communications & Company Meetings

• Own the planning and execution of Underscore’s monthly Town Halls, partnering with leadership to shape agendas, gather content, coordinate presentations and speakers, and ensure employees hear the information that matters most.


• Partner with leaders across the company to translate company updates, milestones, and organizational news into communications that are clear, engaging, and relevant to employees.


• Help create a consistent internal communications cadence so employees understand what is happening across Underscore, where the company is going, and how their work connects to it.


• Bring the same storytelling, clarity, and attention to Underscore’s internal communications that we bring to our external brand.


• Build and maintain a strong library of Underscore case studies, with a goal of developing approximately two new case studies per quarter.


• Partner with account leads, media teams, analytics, and other subject matter experts to identify compelling stories and results.


• Own the case study process from beginning to end, including interviews, results gathering, writing, internal review, client approval, publishing, and inclusion in the sales library.


• Navigate client confidentiality and healthcare industry requirements to develop compelling blinded case studies when necessary.


• Ensure our capabilities decks, credentials, team bios, case studies, RFP content, and other sales materials remain current and easy to access.


• Serve as a day‑to‑day marketing partner to Sales Enablement and the broader growth team.


• Support marketing activity within HubSpot, including getting content to fuel custom messages designed to engage the client and get a conversation going.


• Deliver tailored communications and content strategies for different prospect audiences and stages of the new business journey. This will be structured by audience so we can test and learn what works and what doesn’t.


• Maintain a consistent cadence for timely lead follow‑up following conferences, events, campaigns, and other business development activities. These standards will be agreed upon as part of our 2027 plan.


• Participate in the preparation of monthly reporting that gives leadership visibility into pipeline sources, campaign performance, content engagement, and marketing effectiveness.

PR & Awards

• Support Underscore’s external PR agency by providing company information, executive bios, subject matter expertise, quotes, images, approvals, and other materials needed to support earned media.


• Own the annual awards calendar and coordinate submissions from initial opportunity through final deadline.


• Help execute and continuously improve the playbook for major industry moments such as Fierce Pharma Week.

What We’re Looking For

Required

• 4–6 years of B2B marketing agency experience, ideally with at least three years working in or with healthcare, biopharma, pharmaceutical companies, or healthcare agencies.


• Exceptional writing and editing skills. You can interview a subject matter expert and turn the conversation into content that a senior biopharma marketer would genuinely want to read.


• Strong understanding of HubSpot, including best practices for relationship management.


• Demonstrated experience owning and consistently executing against an editorial or content calendar.


• Strong project management skills, with the ability to move multiple initiatives from idea to execution without losing momentum.


• Comfortable working directly with senior leaders and subject matter experts to turn their expertise into accessible, differentiated content.


• A strong sense of ownership and follow‑through. You see something that needs to get done and know how to move it forward.

Preferred

• Internal communications experience is a plus.


• Agency experience, particularly within media, digital marketing, healthcare communications, or a related environment.


• Experience developing pharmaceutical or healthcare case studies and navigating client legal, regulatory, or confidentiality requirements.

What Success Looks Like

Within the first year, success in this role will mean:

• Underscore