Associate Director, Strategy

Underscore Marketing; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health coverage

Retirement plans

Paid time off

Professional growth opportunities

Job summary

Underscore Marketing is a remote, fast-paced media agency specializing in pharmaceutical advertising. The Associate Director, Strategy will own performance reporting, uncover actionable insights, and drive strategic optimization for multiple pharma clients.

The role collaborates with strategy, planning, analytics, client services, data science & technology, and media execution teams to implement analytics improvements and AI-enhanced solutions that fuel growth and differentiation.

Qualifications

• Bachelor’s degree in data science, statistics, marketing analytics, applied mathematics, or related field.
• 2–3 years of professional experience in marketing analytics or performance reporting.
• Experience in pharmaceutical media advertising across digital and traditional channels.
• Strong presentation skills with client-facing delivery experience.

Responsibilities

• Own and manage regular media performance reporting for multiple pharmaceutical accounts.
• Analyze marketing data to identify trends, insights and optimization opportunities.
• Translate data into clear narratives and actionable client recommendations.
• Develop dashboards and visualizations using Tableau, Power BI or Looker Studio.
• Collaborate cross-functionally to improve analytics offerings and roadmap.

Skills

Analytical thinking

Communication skills

Attention to detail

Project management

Curiosity & learning

Education

Bachelor’s degree in a related field

2–3 years of experience in marketing analytics

Experience in pharmaceutical media advertising

Strong presentation skills

Tools

SQL

Python

R

Tableau

Power BI

Looker Studio

Job description

Position Title: Associate Director, Strategy

Department: Strategic Solutions

Reports To: VP, Strategy

Location: Remote

Employment Type: Full-time

Position Overview

Underscore Marketing is seeking an Associate Director, Strategy to join our team within a small, fast-paced media agency specializing in pharmaceutical media advertising. This role is ideal for an analytically minded, self-motivated individual who can independently manage performance reporting, uncover actionable insights, and make strategic optimization recommendations for our pharmaceutical clients.

In addition to day-to-day reporting and analysis, this role will contribute to bringing to life the agency’s data analytics vision—executing against our roadmap toward smarter, more automated, and AI-enhanced data solutions to drive organic growth and differentiation. The ideal candidate will work cross-functionally across teams (strategy, planning, analytics, client services, data science & technology, and media execution) to identify and implement both analytics & overall process improvements, ensuring data-driven decision-making is at the core of our client and internal strategies.

Key Responsibilities

Performance Reporting & Insights

• Own and manage regular media performance reporting for multiple pharmaceutical accounts, ensuring accuracy, clarity, and timeliness
• Analyze marketing and media performance data to identify trends, insights, and optimization opportunities
• Translate complex datasets into clear narratives and actionable recommendations for internal teams and clients, bringing the data to life in a powerful way
• Develop dashboards, visualizations, and scorecards using relevant tools (e.g. Tableau, Power BI, Google Looker Studio)

Strategic & Analytical Methodologies

• Experience working with third-party health data providers, with clear understanding of approaches and methodologies used
• Ability to apply analytical frameworks and understanding of attribution methodologies, test/control analyses, and other marketing effectiveness measurement approaches to evaluate performance and guide media strategy
• Support the design and interpretation of A/B tests, pilots, and controlled experiments
• Contribute to modeling and predictive analysis projects

Data Vision, AI & Process Improvement

• Collaborate cross-functionally with internal agency teams and leadership to develop and refine the agency’s reporting and analytics offerings and roadmap
• Support & execute against opportunities identified within the agency to integrate or leverage AI and automation to improve reporting speed, accuracy, and insights generation
• Work cross-functionally with media, account, and technology teams to enhance data flows, reporting templates, and processes
• Document and communicate best practices for analytics and performance optimization

  Qualifications & Skills Required

  Education & Experience

  • Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, or a similar discipline)
  • 2-3 years of professional experience (including internships) in marketing analytics, performance reporting, or related analytical roles
  • Experience in or exposure to pharmaceutical media advertising across digital and traditional channels required
  • Strong presentation skills, with experience presenting deliverables to clients and ensuring delivery excellence

  Technical Skills

  • Proficiency with data visualization
  • Working knowledge of SQL, Python, or R for data manipulation and analysis is a plus
  • Understanding of media measurement frameworks (e.g., attribution modeling, MMM, lift studies)
  • Familiarity with AI/ML concepts and tools for reporting or analytics automation is advantageous

  Core Competencies

  • Strong analytical thinking and problem-solving skills
  • Excellent communication skills—able to translate data into clear, actionable insights for non-technical audiences
  • High attention to detail, accuracy, and data integrity
  • Ability to manage multiple projects independently in a fast-paced, client-driven environment
  • A proactive, curious mindset with a passion for learning and innovation

  Why Join Us?

  At Underscore Marketing, we value our team and invest in their success. We offer competitive compensation and benefits, including health coverage, retirement plans, paid time off, and professional growth opportunities. Our goal is to ensure you feel supported both personally and professionally while contributing to meaningful work in a dynamic, collaborative environment.

  Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we’ve helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.

  Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.

  If you’re passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.

  Equal Employment Opportunity Statement

  Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.