Marketing and Communications Manager

Invioautomation; Detroit (MI); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing and Communications Manager to lead efforts in promoting their innovative automation solutions. This role involves developing and executing marketing strategies that enhance brand visibility and drive engagement. The ideal candidate will have a strong background in digital marketing and a passion for storytelling. This is a fantastic opportunity to make a significant impact on the future of American manufacturing while working in a dynamic and collaborative environment. Join a company that values ingenuity and exceptional service, and help shape the narrative of a forward-thinking organization.

Qualifications

• 5+ years of experience in marketing or communications.
• Strong knowledge of digital marketing tools and analytics.

Responsibilities

• Develop and implement marketing strategies to support business objectives.
• Oversee digital marketing efforts including SEO, PPC, and social media.
• Manage internal communication activities and marketing events.

Skills

Digital Marketing

SEO

PPC

Email Marketing

Social Media Management

Content Creation

Public Relations

Project Management

Data Analysis

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Public Relations

Tools

Google Ads

LinkedIn Ads

Analytics Platforms

Job description

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Department: Business Development
Reports To: President - Automation Technologies Division
FLSA Status: Exempt
Location: Michigan, New Hampshire, Massachusetts

The Company
Invio Automation is an Industry 4.0 automation leader that serves a variety of high-growth end-markets including medical devices & life science, renewable energy, mobility, logistics & fulfillment, and heavy industry. Our Automation Solutions and Automation Technologies divisions work together to deliver Factory of the Future consulting and mission critical R&D pre-validation services that pave the way for a comprehensive suite of automation solutions where accuracy, efficiency, and precision are essential for success. With six locations across North America and a global network of collaborative partners, Invio Automation’s geographic footprint provides customers with a presence in key markets where local service and support are valued.

Invio’s proven portfolio of Industry 4.0 technology includes autonomous guided vehicles (AGVs), robotics, contract assembly line design & simulation, and ergonomic general assembly tooling solutions for the world’s largest manufacturers. Invio serves an established and loyal, blue-chip customer base of leading automotive and industrial original equipment manufacturers that include Stryker Medical, General Electric, Ford, Tesla, Pepsi, John Deere, and Caterpillar.

Working at Invio is an opportunity to directly impact the future of American manufacturing. We strive to improve the lives of the men and women who partner with us by developing and integrating custom engineered manufacturing solutions that enhance life and contribute to improved safety, efficiency, and product quality for our customers.

Description
As the Marketing and Communications Manager, you will lead our internal and external efforts to promote our portfolio and strengthen our corporate culture, also driving our communications strategy. This role is also responsible for developing and executing the overall marketing strategies that enhance Invio’s brand visibility, drive engagement, and support business objectives.

Essential Duties And Responsibilities

• Develop and implement comprehensive marketing and communications strategies to support business objectives.
• Manage brand positioning and ensure consistent messaging across all channels.
• Oversee digital marketing efforts, including SEO, PPC, email marketing, and social media.
• Support the portfolio offering strategy, identifying target markets and the best methods to bring these products to the market (e.g., distribution, e-commerce).
• Create compelling content for websites, blogs, press releases, newsletters, and marketing materials.
• Analyze market trends and competitor activities to refine marketing strategies.
• Develop and manage public relations initiatives, including media outreach and crisis communication.
• Engage with third-party website developers and maintenance teams to optimize digital presence.
• Monitor and report on campaign performance, leveraging data to optimize future efforts.
• Own internal communication activities including town hall coordination, internal newsletter, monthly department communications, community engagements, and social media efforts, to ensure alignment with company culture and objectives.
• Plan and oversee marketing events, trade shows, and promotional campaigns.

Qualifications:
To perform this job successfully, an individual must be professional, proactive, and positive. Having a passion for exceptional customer service and support is a must. Being sensitive to the unpredictable demands and uncertainties associated with marketing and communications is a requisite to delivering superior results and exceeding the expectations of our internal and external customers.

Other Skills and Abilities:

• 5+ years of experience in marketing, communications, or a related role.
• Strong knowledge of digital marketing tools, including SEO, Google Ads, LinkedIn Ads, and analytics platforms.
• Excellent writing, editing, and storytelling skills.
• Experience with content marketing, branding, and public relations.
• Ability to develop and execute multi-channel marketing campaigns.
• Strong analytical skills and data-driven mindset.
• Exceptional project management and organizational skills.
• Experience working in manufacturing, automation, and robotics is a plus.

EDUCATION
Minimum of a bachelor’s degree or equivalent in Marketing, Communications, Public Relations, or related field required.

INVIO AUTOMATION’S CORE VALUES

• We take pride in the reliability of our team and the difficult problems we solve for customers.
• We deliver real customer value that positively impacts the lives of those around us.
• We are dependable. Relationships and trust matter.
• Our ingenuity and desire to improve lives will complement our suite of solutions.
• We strive to demonstrate that our attention to detail does not start or end with the solutions we engineer and deliver.
• We believe exceptional service is better demonstrated than said.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Automation Machinery Manufacturing