Marketing and Communications Manager

Starfish Family Services; California; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Starfish Family Services is seeking a Marketing and Communications Manager to lead marketing strategies, content creation, and external communications. The role oversees website and media efforts, donor communications, and support for events including the Great Hearts Gala, in collaboration with the Chief Philanthropy Officer.

The ideal candidate has a bachelor’s degree in marketing or communications and at least five years of relevant experience, with a strong graphic design portfolio and

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Five or more years of relevant experience; nonprofit marketing experience preferred.
• Strong portfolio of graphic design work and brand-consistency skills.

Responsibilities

• Develop and execute marketing strategies for fundraising and program awareness.
• Oversee creative marketing materials for campaigns and donor outreach.
• Manage social media channels and grow online engagement.
• Develop communications plan including newsletters, direct mail, donor updates, annual reports.
• Maintain organizational brand identity across channels.
• Coordinate media efforts with contracted PR firm; plan interviews and photo/video shoots.
• Generate client stories to tell organizational impact persuasively.
• Support events with marketing materials and program development; assist day-of execution.
• Maintain Starfish website content, navigation, and usability; train board volunteers.

Skills

Graphic design

Project management

Written communication

Interpersonal skills

Editing content

Social media management

Education

Bachelor’s degree in marketing/communications

Tools

Illustrator

InDesign

Spark

Lightroom

Photoshop

Premiere Pro

Final Cut Pro

Job description

Education Level4 Year Degree## Description**POSITION SUMMARY:**The Marketing and Communications Manager is a full-time position which reports to the Chief Philanthropy Officer and oversees the planning, production, and execution of marketing strategies, external communications, website, and media efforts, and supports special events, including the annual Great Hearts Gala.**Principal Accountabilities:*** Develop and execute all marketing strategies for fundraising and program awareness* Oversee the development and execution of all creative marketing materials in support of fundraising campaigns, client recruitment, and ongoing organizational needs* Manage organization’s social media channels and continually develop strategies for greater online engagement with target audiences* Develop and execute communications plan, including weekly newsletters, direct mail, donor updates, and annual reports* Develop and maintain organizational brand identity* Write, proofread, and design creative content across different mediums* Coordinate media efforts, including interviews, videography, and photography in partnership with contracted PR firm* Continually research and provide feedback on relevant marketing, communications, and event trends* Research and generate client stories to tell organizational stories in compelling, inspiring ways* Support the annual event through event materials creation, program development, marketing, and day-off execution* Manage and maximize the Starfish website to ensure it is up to date, accurate, and easy to use for clients and donors* Work in partnership with Chief Philanthropy Officer to train and support Starfish Board and key volunteers to leverage their voice and network in support of Starfish through social media and ongoing messaging* Other duties as assigned by supervisor**Required Qualifications:*** Education: Bachelor’s degree in marketing, communications, or related field* Experience: Five or more years of relevant experience or training; special consideration for nonprofit marketing experience* Knowledge, Skills, and Abilities: + Strong portfolio of graphic design work + Excellent prioritization, organization, and project management skills + Strong written and verbal communication skills + Excellent interpersonal skills with ability to effectively work with donors, volunteers, media contacts, clients, and staff in a professional, friendly, and courteous manner + Skilled in writing and editing content with attention to detail + Experience managing social platforms including Facebook, Instagram, and LinkedIn + Graphic design: Experience with software such as Illustrator, InDesign, Spark, or other graphic design programs preferred + Photography: Experience shooting photo in dynamic situations and editing with software such as Lightroom or Photoshop preferred + Video: Experience with video editing programs such as Premiere Pro or Final Cut Pro preferred* Flexible schedule**Physical Requirements:**This job primarily operates in-person in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and printers.**Starfish Family Services is an Equal Opportunity Employer****EOE/M/F/D/V**