Marketing and Communications Manager

HELIXintel, Inc.; Buffalo (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, and Vision coverage

Equity Compensation

401k

Unlimited PTO

Health and Wellness Stipend

Flexible Work Hours

Hybrid Schedule

Job summary

HelixIntel seeks a Marketing & Communications Manager to lead brand strategy, drive external communications, and manage agency relationships. You will elevate the company’s market presence, guide the brand voice, and oversee messaging across channels.

You will collaborate with leadership to secure speaking engagements and thought leadership opportunities, while coordinating press activity, content, and executive messaging.

Qualifications

• 5–7 years of experience in marketing, communications, PR, or brand strategy.
• Strong writing and editing skills across formats including press releases and website copy.
• Experience leading PR or media relations efforts and managing media outreach.

Responsibilities

• Brand Messaging Oversight: Ensure consistent messaging across channels.
• PR & Media Strategy: Develop and execute PR strategy including press releases and media outreach.
• Executive Visibility: Identify and secure speaking engagements and media features.
• Agency Management: Manage external partners for social media and website content.

Skills

Brand strategy

Public relations

Content creation

Executive communications

Media relations

Job description

HelixIntel is on a mission to make facility management simpler, smarter, and safer. Our platform gives maintenance teams the tools to stay organized and proactive, while also helping insurance partners reduce risk and protect what matters most. By combining a powerful CMMS with data-driven insights and predictive risk management, we’re changing how organizations care for their buildings, equipment, and people.

We’re bringing together the worlds of maintenance and insurance in a way that’s never been done before, and we’re just getting started. Join us and help build the future of how facilities are managed and protected.

About our Team

At HelixIntel, we are building diverse teams. We are committed to equal employment opportunities regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression. We are proud of our diversity and strive to reflect the society we contribute to. HelixIntel is a team of individuals who are passionate about delivering quality and fostering genuine relationships.

Location

Our team is based in Buffalo, NY. This role offers a hybrid work schedule and requires local candidates.

What You Will Do

The Marketing & Communications Manager leads HelixIntel’s brand strategy, driving external communications, press activity, and brand consistency across channels. This role is responsible for elevating our presence in the market, guiding our brand voice, and managing key agency relationships to ensure messaging is aligned and impactful. It combines strategic direction with hands‑on execution to strengthen HelixIntel’s visibility.

Key Responsibilities:

• Brand Messaging Oversight: Ensure consistent and compelling messaging across all public-facing channels, aligned with our brand strategy and tone of voice.
• PR & Media Strategy: Develop and execute HelixIntel’s PR strategy, including press releases, media outreach, executive visibility, and thought leadership opportunities.
• Executive Visibility: Work closely with the leadership team to identify and secure speaking engagements, media features, and other high‑profile brand opportunities.
• Agency Management: Manage external partners responsible for social media and website content, providing clear direction and approvals to maintain quality and alignment

Brand Consistency & Alignment: Act as the internal lead for HelixIntel’s external voice, ensuring clear and consistent messaging across departments and channels.

Content & Storytelling Development: Create long‑form brand content, including customer stories, video scripts, executive messaging, and key narrative themes.

What You Will Bring:

• 5–7 years of experience in marketing, communications, PR, or brand strategy
• Strong writing and editing skills across formats, including press releases, executive messaging, website copy, and social media content
• Experience leading PR or media relations efforts, including drafting and distributing press releases and managing media outreach
• Familiarity with brand management, including setting tone, messaging, and visual consistency across channels
• Experience working with executive teams on visibility initiatives (e.g., speaking engagements, authored content, interviews)
• Bonus: Experience in B2B marketing or startup environments is a plus

What We Offer

• A culture that puts family and personal life first
• Teammates with startup experience to keep us on the right track
• Medical, Dental, and Vision coverage
• HSA/FSA
• Equity Compensation
• 401k
• Unlimited PTO
• Health and Wellness Stipend
• Flexible Work Hours
• Hybrid Schedule

Compensation

The US base salary range for this full-time position is $75,000- $90,000. The range represents the minimum and maximum target salaries for the position across all US locations. Within this range, individual pay is influenced by the work location and other factors, such as job-related skills, experience, and relevant education or training.