Marketing and Communications Coordinator

Fairbanks Museum & Planetarium; St. Johnsbury (VT); Hybrid; USD 23,000 - 25,000; Part time

Job summary

The Fairbanks Museum & Planetarium in St. Johnsbury, VT is seeking a part-time Marketing and Communications Coordinator to lead communications across print, digital, and media. You will uphold branding, inform the public about events, and support fundraising goals.

You will collaborate across departments to create engaging content, manage campaigns, and maintain the website and social channels in a hybrid work setting. 20 hours weekly.

Qualifications

• 2 to 4 years in marketing, communications, public relations, content creation, or a related field (non-profit, museum, or cultural experience preferred).
• Proficiency with email marketing and CRM/donor platforms (Constant Contact, DonorPerfect, Neon, etc).
• Design & branding: create engaging print and digital collateral using Canva or similar tools.
• Public relations & writing: strong copy for press releases and newsletters.
• Hands-on experience managing and growing organizational social media (Facebook, Instagram, TikTok).
• Familiarity with WordPress for routine website updates and maintenance.
• Project management & collaboration: strong organizational skills for cross-functional work.

Responsibilities

• Digital Communications: Draft and distribute the monthly e-newsletter via email marketing platform.
• Print Publications: Edit, print, and distribute newsletters and annual reports with external printers.
• Website Maintenance: Update the website with program descriptions, events, and registrations.
• Social Media Management: Manage the Museum’s presence on Facebook, Instagram, TikTok with a content calendar.
• Advertising & Public Relations: Draft press releases and manage paid advertising opportunities.
• Event Marketing: Design event invitations and grow event audiences.
• Development Support: Create materials to promote sponsors and support fundraising campaigns.
• Front Desk/Visitor Experience: Design print materials and monitor online reviews.

Skills

Email marketing

CRM platforms

Design & branding

Public relations

Social media

WordPress

Project management

Collaboration

Tools

Constant Contact

DonorPerfect

Neon

Canva

Job description

Reports to: Interim Co-Executive Director

Position Type: Part-time (20 hrs per week), Hybrid or In-person

The Marketing and Communications Coordinator reports directly to the Interim Co-Executive Director and leads the daily operation of the Fairbanks Museum’s communications and marketing across print, digital, and media channels. Responsible for upholding organizational branding standards, this role actively informs and engages the public regarding upcoming events, exhibits, and strategic initiatives. Working collaboratively across departments, the Marketing and Communications Coordinator takes ownership of generating creative, high-impact content that advances the museum’s mission, expands audience reach, and directly supports fundraising goals.

Responsibilities

Communications, Marketing & Digital Content

• Digital Communications: Draft and distribute the monthly e-newsletter via email marketing platform.
• Print Publications: Edit, print, and distribute newsletters and annual reports, working with external printers.
• Website Maintenance: Maintain and regularly update the website, including program descriptions, event dates, online registration forms, and other content in conjunction with program staff.
• Social Media Management: Manage the Museum’s social media presence across platforms (Facebook, Instagram, TikTok), developing and implementing a consistent content calendar aligned with programs and campaigns.
• Advertising & Public Relations: Manage paid advertising placements; identify and pursue new advertising and community outreach opportunities. Draft press releases for Museum events and major announcements.

Programs and Events

• Event Marketing: Design event invitations and response materials in coordination with fundraising team. Cultivate and grow event audiences.
• Programs Support: Serve on the Programs Committee, staying informed about all Museum events and programs to promote and support them on a regular basis.

Interdepartmental Duties

• Development Support: Coordinate with the development/advancement team to design all public-facing materials according to brand standards, create assets to promote Museum sponsors, and support annual fundraising campaigns through strategic communications.
• Front Desk/Visitor Experience: Design print materials (e.g., gallery guides, program fliers) to inform visitors about current exhibits and daily programs. Create and maintain visitor evaluation tools to gather feedback, and monitor and respond to online reviews and visitor comments.
• Community & Tourism Partnerships: Serve on regional advertising and promotional committees, representing the Museum in collaborations with the Vermont Attractions Association, the Vermont Department of Tourism and Marketing, and the local chamber of commerce to boost regional tourism and visitation.
• General: Perform other duties as assigned to support organizational goals.

Qualifications

• Experience: 2 to 4 years of experience in marketing, communications, public relations, content creation, or a related field (non-profit, museum, or cultural institution experience preferred).
• Proficiency with email marketing (e.g. Constant Contact) and preferably some experience with CRM/donor platforms (e.g., DonorPerfect, Neon, etc).
• Design & Branding: Demonstrated ability to create visually engaging print and digital marketing collateral (invitations, impact reports, ads) using Canva or similar platforms
• Public Relations & Writing: Exceptional written communication skills with experience drafting press releases, e-newsletters, and persuasive copy for varied audiences.
• Hands-on experience managing and growing organizational social media platforms (Facebook, Instagram, TikTok).
• Familiarity with Content Management Systems (e.g. WordPress) for routine website updates and maintenance.
• Project Management & Collaboration: Strong organizational skills with the ability to manage print production timelines with vendors, work cross-functionally with education and development teams, and serve effectively on interdepartmental committees.

Fairbanks Museum Background

The Fairbanks Museum is a non-profit natural history museum located in St. Johnsbury, Vermont. It opened in 1891 as a gift of Franklin Fairbanks, a businessman, naturalist and philanthropist, to the community. The Museum continues to faithfully uphold and expand upon Fairbanks’s vision of a public museum with a strong educational component. The modern day mission of the Museum is to “inspire wonder, curiosity and responsibility for the natural world.” The mission is accomplished through general visitation school student visits its Balch Nature Preschool, the Lyman Spitzer Jr. Planetarium, a seasonal native butterfly house, its 515 acre nature preserve, and a well-respected weather center which broadcasts through Vermont Public (Eye on the Sky).

Compensation

Starting salary range for this 20-hour position is $22,500 to $25,000 annually. No benefits are provided with this position.