Marketing and Events Coordinator

Art Museum of Greater Lafayette Inc; Lafayette (IN); On-site; USD 44,000 - 50,000; Full time

Benefits offered by this job

16 days PTO

Health care

Simple IRA matching

Job summary

The Art Museum of Greater Lafayette is seeking a proactive Event and Marketing Coordinator to lead planning, coordination, and promotion of exhibitions, programs, and special events in Lafayette, IN.

You will manage multiple campaigns, coordinate vendors and sponsors, and collaborate with the Membership Coordinator to enhance member experiences. The role requires evening/weekend availability and offers PTO, health care, and retirement benefits.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 1-3 years of experience in event management, hospitality, marketing, public relations, brand management, or related.
• Demonstrated presentational, written, and verbal communication skills.
• Well-organized with a keen eye for detail.
• Prior successful execution of event planning.
• Ability to manage multiple priorities with understanding of design principles and marketing channels.
• Expert knowledge of social networking platforms.
• Advanced knowledge of Google Ads, Facebook Ads, Canva, Constant Contact.
• Strong Adobe Creative Suite proficiency (Photoshop, Illustrator, InDesign).
• Experience developing an overall marketing plan with print, digital, and social media content.

Responsibilities

• Plan, organize, and manage events, including venue, catering, entertainment, services, and logistics.
• Lead Heart of Art fundraising event planning and execution.
• Coordinate member tours and leadership donor events.
• Engage volunteers and recruit speakers and performers as needed.
• Coordinate external space usage and event rentals.
• Create engaging experiences to attract new audiences.
• Assist with sponsorship proposals and gift solicitations.
• Develop and enforce standard event operating procedures.
• Analyze event metrics and prepare performance reports.
• Support marketing content across print, digital, and social channels.

Skills

Event management

Marketing coordination

Public relations

Brand management

Communication skills

Time management

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

Facebook Ads

Canva

Constant Contact

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Our Mission:

To celebrate the power of art to inspire, instruct, challenge, and build community through collections, exhibitions, events, educational, and cultural programs.

Responsibilities include (but are not limited to):

Event Coordination:

• Planning, organizing, and managing special events, including venue coordination, menu/catering, entertainment, vendor relations, A/V needs, decorations, contracts, and logistics - ensuring favorable terms and cost efficiencies, input of event responses and payments, and all other event logistics .
• Planning and managing the annual Heart of Art fundraising event, including auction item procurement, online auction operation, ticket sales, item photography and displays, vendor direction, sponsorship appeals, volunteer engagement, and event setup/teardown.
• Developing, administering, and evaluating member tours to other cities/events/museums (including special events for leadership donors)
• Engaging volunteers to help with programs and events
• Recruiting, booking, and contracting speakers and performers as needed
• Facilitating outside group use and rental of meeting or event space
• Helping to create new experiences focused on engaging new audiences
• Assisting the Executive Director in the preparation of sponsorship proposals and gift solicitations
• Developing and executing standard event operating procedures
• Evaluating and monitoring event performance on an ongoing basis by analyzing key metrics and assisting in creating comprehensive reports

Marketing Coordination:

• Developing print material content design for AMGL exhibitions, events, and classes (brochures, mailers, flyers, posts, etc.).
• Maintaining and updating websites.
• Developing and sending newsletters, emails (including database management), and social media campaigns.
• Producing live promotions, recordings, and photography of events for social media and marketing use.
• Contributing to digital content and marketing initiatives, including Google and Facebook Ads, website, YouTube, and more.
• Creating commercial copy for advertising campaigns, press releases, and sponsorship appeals.
• Evaluating and monitoring campaign and event performance by analyzing key metrics and assisting in creating comprehensive reports.
• Identifying and proposing internal/external ideas and initiatives to help promote general awareness of the company brand.
• Preparing and/or auditing documents and reports, including meeting recaps, marketing calendar, expense and comp reports, accounting, billing, and invoicing.
• Working with the Membership Coordinator to help enhance member experience.

Qualifications:

• Bachelor's degree in a related field or equivalent experience.
• 1-3 years of experience in event management, hospitality, marketing, public relations, brand management, or any related.
• Demonstrated presentational, written, and verbal communication skills.
• Well-organized with a keen eye for detail.
• Prior successful execution of event planning.
• Ability to manage multiple priorities with a deep understanding of design principles and marketing channels.
• Expert knowledge of all social networking platforms.
• Advanced knowledge of Google Ads, Facebook Ads, Canva, Constant Contact.
• Strong Adobe Creative Suite proficiency (with an emphasis on Photoshop, Illustrator, and InDesign).
• Experience developing an overall marketing plan with print, digital, and social media content.

This is a full-time (exempt), salaried position (40+ hours per week) that will frequently include evening and weekend availability as required to fulfill responsibilities and for related activities. 16 days of PTO, health care, and Simple IRA matching retirement benefits offered. Ability to perform occasional light lifting, operate computers, printers, and telephones, and general mobility throughout the building is required.

Salary Range:

yearly salary of $43,680 - $49,920 ($21.00 - $24.00) commensurate with the candidate’s experience

Additional Information:

The Art Museum of Greater Lafayette (AMGL) is a not-for-profit organization that has been privately funded since its founding in 1909. Located in Lafayette, Indiana, it's thought-provoking exhibitions and dynamic programs enrich the lives of families throughout the region.

AMGL is accredited by the American Alliance of Museums (AAM), a distinction achieved by less than 5% of all museums in the United States. AMGL's permanent art collection began in 1911, contains over 1,400 objects, and remains its most valuable asset.

AMGL employs 4 full-time and 2 part-time staff and operates in a 12,000-square-foot building with five galleries and a museum gift shop. The museum hosted 15,000+ visitors in 2024.

AMGL has a Foundation, founded in 1982, that provides financial support and assistance to the Museum. Current assets total 2 million dollars.

The Art League, founded in 1965, supports educational and fundraising activities, exhibitions, and acquisitions, and provides student and teacher scholarships and programs for AMGL. The Art League is governed by its own board of directors and manages its budget and endowments.

The Art Museum of Greater Lafayette is an Equal Opportunity Employer. In addition, we aspire to make the AMGL community and our environment – staff, audiences, artists, programs, and exhibitions – reflective of the diversity of our community and to capture the spirit of access, inclusion, and equity in all we do.