Marketing and Admissions Liaison for Skilled Nursing

Middle River Health & Rehab; Superior (WI); On-site; USD 60,000 - 72,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Holidays

Employee referral bonus

Job summary

Middle River Health and Rehabilitation Center in South Range, WI seeks a Marketing and Admissions Liaison to grow our referral network and support census. You’ll build relationships with hospital case managers, discharge planners, physician offices, home health, and hospice providers throughout the Duluth-Superior area.

You’ll coordinate with nursing and business office on admissions, lead facility tours, and serve as a knowledgeable contact for prospective residents and families.

Qualifications

• Experience in healthcare marketing, admissions, or sales in SNF, hospital, home health, or hospice.
• Strong communication and relationship-building skills.
• Organized, self-directed, and dependable with follow-through.
• Working knowledge of Medicare, Medicaid, and managed care.
• Valid driver’s license and reliable transportation.

Responsibilities

• Grow our referral network and support census growth.
• Build and maintain relationships with hospital case managers, discharge planners, physicians.
• Coordinate admissions with nursing and business office teams.
• Lead facility tours for prospective residents and families.
• Track referral sources, conversion rates, and census trends; report weekly to leadership.

Skills

Healthcare marketing

Admissions

Sales

Relationship-building

Communication

Organizational skills

Medicare & Medicaid knowledge

Driver's license

Job description

Middle River Health and Rehabilitation Center in South Range, WI is seeking a Marketing and Admissions Liaison to grow our referral network and support census.

In this role, you’ll build and maintain relationships with hospital case managers, discharge planners, physician offices, home health, and hospice providers throughout the Duluth-Superior area. Through regular visits and consistent follow-up, you’ll position Middle River as a trusted choice for short‑term rehabilitation and long‑term care.

When referrals come in, you’ll respond promptly and coordinate with our nursing and business office teams on clinical and payer review, guiding each admission through to completion. You’ll also lead facility tours and serve as a knowledgeable, compassionate point of contact for prospective residents and their families.

You’ll track referral sources, conversion rates, and census trends, and report results to leadership on a weekly basis.

Qualifications:

• Experience in healthcare marketing, admissions, or sales (SNF, hospital, home health, or hospice preferred)

• Strong communication and relationship‑building skills

• Organized, self‑directed, and dependable with follow‑through

• Working knowledge of Medicare, Medicaid, and managed care preferred

• Valid driver’s license and reliable transportation

Compensation: $60,000–$72,000 per year, based on experience.

Benefits include health, dental, and vision insurance, a 401(k) with company match, paid time off and holidays, and an employee referral bonus.

Full‑time, on‑site in South Range, WI.