Marketing and Admissions Liaison for Skilled Nursing

Midwest Care Centers; Superior (WI); On-site; USD 60,000 - 72,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Employee referral bonus

Job summary

Middle River Health and Rehabilitation Center in South Range, WI is seeking a Marketing and Admissions Liaison to grow our referral network and support census.

In this role, you’ll build and maintain relationships with hospital case managers, discharge planners, physician offices, home health, and hospice providers throughout the Duluth-Superior area. You’ll position Middle River as a trusted choice for short‑term rehabilitation and long‑term care.

Qualifications

• Experience in healthcare marketing, admissions, or sales.
• Excellent communication and relationship-building skills.
• Organized, self-directed, and dependable with follow-through.
• Working knowledge of Medicare, Medicaid, and managed care preferred.
• Valid driver’s license and reliable transportation.

Responsibilities

• Grow the referral network for short- and long-term care.
• Build relationships with hospital case managers, physicians, and home health providers.
• Coordinate admissions with nursing and business office teams.
• Lead facility tours and assist families as a knowledgeable, compassionate contact.
• Track referrals, conversion rates, and census trends; report weekly results.

Skills

Healthcare marketing

Job description

Middle River Health and Rehabilitation Center in South Range, WI is seeking a Marketing and Admissions Liaison to grow our referral network and support census.

In this role, you’ll build and maintain relationships with hospital case managers, discharge planners, physician offices, home health, and hospice providers throughout the Duluth-Superior area. Through regular visits and consistent follow-up, you’ll position Middle River as a trusted choice for short‑term rehabilitation and long‑term care.

When referrals come in, you’ll respond promptly and coordinate with our nursing and business office teams on clinical and payer review, guiding each admission through to completion. You’ll also lead facility tours and serve as a knowledgeable, compassionate point of contact for prospective residents and their families.

You’ll track referral sources, conversion rates, and census trends, and report results to leadership on a weekly basis.

Qualifications:

• Experience in healthcare marketing, admissions, or sales (SNF, hospital, home health, or hospice preferred)

• Strong communication and relationship‑building skills

• Organized, self‑directed, and dependable with follow‑through

• Working knowledge of Medicare, Medicaid, and managed care preferred

• Valid driver’s license and reliable transportation

Compensation: $60,000–$72,000 per year, based on experience.

Benefits include health, dental, and vision insurance, a 401(k) with company match, paid time off and holidays, and an employee referral bonus.

Full‑time, on‑site in South Range, WI.