Marketing and Admissions Director

Genesis Administrative Services LLC; Mendham (NJ); On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition, Travel, and Wireless Service 

Employee Assistance Program

Paid Time Off

Health, Dental, Vision, Company-paid  

401K

On-Demand Pay Program

Pet Insurance

Short-term Disability

Hospital Indemnity

Personal Accident

Critical Illness

Cancer Coverage

Job summary

Genesis Administrative Services LLC is seeking a Director of Marketing, Admissions, and Internal Referral Management to drive comprehensive sales and marketing initiatives for nursing centers and assisted living communities.

The role focuses on total census, revenue growth, and collaborative conversion processes with Clinical Admissions Directors, while representing the center in the community and leading team development to outperform the competitive landscape.

Qualifications

• Minimum of three (3) years' experience in a healthcare setting.
• Minimum of two (2) years college education in health care administration, business management, and/or marketing or public relations preferred.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve census, mix, and revenue goals.
• Oversee external and internal referral management strategies and collaborate with CADs for conversions.
• Lead and manage marketing, admissions, and referral activities to drive business growth.
• Engage with the community to manage brand, relationships, and territory growth.

Skills

Leadership

Sales & Marketing Strategy

Relationship Building

Education

Healthcare administration / business management / marketing degree

Tools

CRM software

MS Office

Analytics tools

Job description

Overview

We are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you\'re an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well‑being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Here\'s a brief overview of the responsibilities and core impact this role will make:

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Qualifications

Minimum of three (3) years\' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and\/or marketing or public relations preferred.

Ability to adjust work schedule based on centers\' business need, specifically incoming admissions.

Benefits

• Variable compensation plans
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
• Free 24/7virtual health careprovided by licensed doctorsforall Anthemmedically-enrolled employees and theirimmediate family members
• On-Demand Pay Program that allows for instant access to a portion of the money you\'ve already earned
• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage
• Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $85,000.00 - USD $90,000.00 /Yr.