Marketing Strategy & Operations, Lead, Global Marketing Analytics

100 Salesforce, Inc.; Chicago (IL); On-site; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a Marketing Operations Lead within the Global Marketing Analytics team. The role blends marketing strategy with technical execution, turning business needs into clean, source-of-truth reporting to guide top-level decisions.

This is a hybrid role with three days in office weekly. You'll drive analytics roadmaps, leverage data from campaigns and funnels, and partner with product and engineering to raise data quality and scalability.

Qualifications

• 5–7 years of experience in an analytical role.
• Mastery of PRD format with precise if-then logic.
• Excel/Google Sheets proficiency and Tableau Desktop expertise.
• Strong data exploration skills to derive actionable insights.
• Experience with data storytelling tools like PowerPoint.
• Ability to work across cross-functional teams and stakeholders.

Responsibilities

• Lead large cross-functional initiatives and define analytics roadmap.
• Apply marketing analytics to funnel and campaign hierarchies.
• Improve data quality, efficiency, and scalability with eng teams.
• Translate analyses into clear campaign requirements for VP-level.
• Propose new projects to address business gaps and improve processes.
• Partner with stakeholders to understand needs and drive strategy.
• Incorporate AI/agent tools into workflows and share best practices.
• Mentor junior team members on analytical tools and standards.

Skills

Excel/Google Sheets

Tableau Desktop

Data analysis

Marketing analytics

PRD writing

Cross-functional teams

Data storytelling

Stakeholder communication

Tools

Tableau Desktop

PowerPoint

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

You’ll join the Global Marketing Analytics team's Campaign Operations group, the center of excellence that sets global standards for how campaigns, dashboards, metrics, and data science analyses are built and used across Salesforce's marketing organization. As Marketing Operations Lead, you'll sit at the intersection of marketing strategy and technical execution, translating business needs into clean, source-of-truth reporting that shapes decisions at the highest levels. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

• Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing directly to the team's analytics roadmap and priorities
• Apply expert marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify new opportunities based on data-driven insights
• Drive major improvements to data quality, efficiency, and scalability by partnering closely with product and engineering teams
• Synthesize complex analytical findings into clear campaign requirements, including when navigating conflicting input from VP+ stakeholders
• Propose and execute new projects based on identified business gaps, cover team gaps, and implement process improvements
• Partner directly with business stakeholders to understand their needs and facilitate cross-functional discussions that influence data-driven strategy
• Integrate AI and agent tools into standard project workflows to drive measurable efficiency gains, and document and share best practices with the broader team
• Act as a subject matter expert, coaching and mentoring junior team members on analytical tools, campaign best practices, and communication standards

You're Our Person If...

• You have 5-7 years of experience in an analytical role
• You have mastered technical writing in PRD format, including defining "if-this-then-that" logic and edge cases with precision
• You’re highly proficient in Excel/Google Sheets and proficient in Tableau Desktop or a similar data visualization tool for parsing large datasets
• You have strong data exploration and analysis skills, with the ability to derive actionable insights and guide decision-making
• You’re familiar with marketing practices, KPIs, and marketing analytics
• You have experience using data storytelling tools like Google Slides or PowerPoint, with excellent written and oral communication skills
• You’re detail-oriented with strong time management and prioritization skills in unstructured environments
• You take initiative in developing solutions to unstructured problems and communicating results to key stakeholders
• You have experience working across cross-functional teams and stakeholders

Even Better If...

• You have Salesforce experience or product knowledge
• You have marketing analytics or marketing operations experience
• You have enterprise (B2B) marketing experience

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.