Marketing Analytics Pro: Channel Performance & Insights

State Farm; Richardson (TX); Hybrid; USD 96,000 - 148,000; Full time

Benefits offered by this job

Annual raise and bonus

Health insurance

Tuition assistance

401(k) with company contributions

Time off and holidays

Fertility/IVF/adoption assistance

Employee assistance program

Job summary

State Farm is seeking a Marketing Analyst to join the Channel Performance team. The role focuses on evaluating channel and creative data to deliver actionable insights, develop measurement and test plans, and own recurring reporting cadences across multiple paid media channels.

The ideal candidate has 5+ years of analytics experience, strong storytelling, and excellent communication skills, with a proactive, collaborative mindset and a passion for continuous learning.

Qualifications

• 5+ years proven experience in analytics, with at least 2 years of marketing agency experience preferred.
• Comprehensive understanding of various paid marketing channels and experience optimizing performance.
• Experience using analytics to optimize paid media & creative performance.
• Experience with brand lift studies, MTA or MMM.
• Strong analytical skills with the capability to convert data into valuable insights and recommendations, as well as identify gaps and opportunities.
• Excellent storytelling and communication skills, both written and verbal, with a knack for making data accessible and actionable for diverse audiences.
• Self-starter with a proactive mindset, capable of taking ownership of tasks and navigating undefined challenges.
• Collaborative team player who enjoys connecting resources and working with others to solve problems and achieve common goals.

Responsibilities

• Analyze channel data to generate actionable insights and recommendations.
• Develop measurement plans, test plans, and learning agendas.
• Prepare and deliver reports based on data analysis.
• Collaborate effectively with team members and cross-functional teams.
• Utilize strong communication skills to convey findings and insights.
• Demonstrate curiosity to understand the current landscape and identify opportunities.
• Work with data from various channels to inform recommendations.
• Exhibit a strong passion for continuous learning and professional development.
• Actively share knowledge and insights to enhance the skills of team members.
• Present complex data in an engaging and easily understandable manner through storytelling.

Skills

Analytics

Paid media

Communication

Storytelling

Self-starter

Collaboration

SQL

SAS

Google Marketing Platform

Power BI

Datorama

Adobe

Tools

SQL

SAS

Google Marketing Platform

Power BI

Datorama

Adobe

Job description

State Farm is seeking a Marketing Analyst to join the Channel Performance team. The role focuses on evaluating channel and creative data to deliver actionable insights, develop measurement and test plans, and own recurring reporting cadences across multiple paid media channels.

The ideal candidate has 5+ years of analytics experience, strong storytelling, and excellent communication skills, with a proactive, collaborative mindset and a passion for continuous learning.