Marketing Analytics Intern

myGwork - LGBTQ+ Business Community; City of White Plains (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

Join a vibrant and inclusive team as a Marketing Analytics Intern, where you'll gain hands-on experience in market analytics. This role offers an exciting opportunity to work closely with industry experts, assisting in market research, performance analysis, and the development of impactful training materials. As part of a forward-thinking organization, you'll contribute to data-driven decision-making and gain exposure to real-world projects in a supportive environment. If you're passionate about data and eager to learn, this internship could be the perfect stepping stone for your career in marketing analytics.

Benefits

Mentorship from experienced professionals

Exposure to real-world projects

Potential for future employment opportunities

Remote work flexibility

Qualifications

• Currently pursuing a degree in Marketing, Business, or Data Analytics.
• Strong analytical skills and proficiency in Microsoft Excel.

Responsibilities

• Assist in market research and campaign performance analysis.
• Collaborate with analysts to support data-driven decision-making.

Skills

Analytical Skills

Data Analysis

Communication Skills

Organizational Skills

Digital Marketing Knowledge

Education

Pursuing a degree in Marketing

Pursuing a degree in Business

Pursuing a degree in Data Analytics

Tools

Microsoft Excel

Power BI

Job description

Our not-so-secret sauce.

Award-winning, inclusive, Top Workplace culture doesn't happen overnight. It's a result of hard work by extraordinary people. The industry's brightest talent drive our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can make your mark as a Marketing Analytics Intern at MMA.

Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With offices across North America, we combine the personalized service model of a local consultant with the global resources of the world's leading professional services firm, Marsh McLennan (NYSE: MMC).

A day in the life.

As our Marketing Analytics Intern on the Marketing team, you'll gain hands-on experience in market analytics, working closely with various analysts to support data-driven decision-making. The intern will assist in market research, campaign performance analysis, and contribute to the development of training materials. The ideal candidate will be passionate about data analysis and eager to contribute to different analytics areas.

This is a 10-week, remote Summer Internship.

Essential Duties and Responsibilities:

Market Research:

1. Collaboration with Market Research Analyst: Assist in gathering and analyzing data to support market research initiatives. Help with data requests, streaming data processes, and automated analysis insights.
2. Industry Segmentation Investigation: Conduct a thorough investigation of the industry segmentation framework using North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) codes.
3. Competitor Product Research: Conduct comprehensive research on competitor products and provide recommendations for marketing strategy and SEO efforts.

Performance Analysis:

1. Collaboration with Market Insights Analyst: Assist in data collection and visualization for marketing campaigns. Help evaluate campaign performance metrics and audit historical campaign data.
2. Report Preparation: Assist in preparation of regular reports summarizing key findings and insights, document processes and methodologies for future reference.
3. Collect feedback on usability and functionality: for marketing analytics reports and dashboards. Compile findings to recommend enhancements.

Team Operations:

1. Predictive Analytics Tool Research: Assist the Marketing Analytics Manager in researching and evaluating predictive analytics tools.
2. Training Video Development: Help develop training videos and materials to educate team members on data literacy, analytics reports, and dashboards.

Please note that project assignments may change based on the team's priorities and business needs.

Our future colleague.

We'd love to meet you if your professional track record includes these skills:

1. Currently pursuing a degree in Marketing, Business, Data Analytics, or a related field.
2. Strong analytical skills with a solid understanding of data analysis and insights.
3. Proficiency in Microsoft Excel and familiarity with data visualization tools (e.g., Power BI) is a plus.
4. Excellent written and verbal communication skills, with the ability to present complex info clearly.
5. Detail-oriented with strong organizational skills and the ability to manage multiple tasks simultaneously.
6. Basic knowledge of digital marketing strategies is preferred.
7. Legal work authorization to work in the U.S. on a permanent and ongoing basis without the need for sponsorship now or in the future.

We know there are excellent candidates who might not check all of these boxes. Don't be shy. If you're close, we'd be very interested in meeting you.

Valuable benefits.

We value and respect the impact our colleagues make every day both inside and outside of work. Our culture promotes colleague well-being through robust benefits programs and resources, professional and personal development opportunities, and fulfillment through meaningful work.

Some benefits included in this role are:

1. A valuable opportunity to gain practical experience in marketing analytics within a supportive team environment.
2. Mentorship from experienced marketing analytics professionals.
3. Exposure to real-world marketing analytics projects and data analysis.
4. Potential for future employment opportunities based on performance.
5. Remote work.

To learn more about a career at MMA, check us out on our website or flip through our recruiting brochure.

Follow us on social media to meet our colleagues and see what makes us tick:

1. Instagram
2. Facebook
3. X
4. LinkedIn

Who you are is who we are.

We embrace a culture that celebrates and promotes the many backgrounds, heritages, and perspectives of our colleagues and clients. We are always seeking those with ethics, talent, and ambition who are interested in joining our client-focused teams.

Marsh McLennan and its affiliates are EOEMinority/Female/Disability/Vet/SexualOrientation/Gender Identity employers.

The applicable hourly rate for this role is $24 an hour. The hourly rate offered will be determined by factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis.

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