Marketing Analytics & Forecasting Analyst

Sears; Longwood (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Sears Holdings Corporation in Florida seeks a Territories & Forecasting Marketing Analyst to gather, forecast and analyze market data by product, source and region. You will translate statistics into actionable recommendations for Direct Marketing Managers and support budgeting efforts.

Key duties include maintaining forecasts, creating trend reports, and providing demographic insights to guide territory adjustments and market expansions.

Qualifications

• Bachelor's degree required.
• 3–4 years of related experience.
• Advanced Excel knowledge.
• Strong analytical and communication skills.

Responsibilities

• Assist Finance in updating the District Rolling Forecast (DRF) monthly.
• Update the Appointment Mix forecast by product, market and month.
• Update Marketing Update Report weekly.
• Create trend reports for sources to forecast costs and growth.
• Participate in budgeting with seasonality, gross close rate and margins.
• Create and update MOR grids for Home Improvement and Parts Direct.
• Assist in compiling demographic analysis data for strategy.
• Analyze geographic results and territory adjustments.
• Create forecasts for market/product expansions or changes.
• Maintain market/territory definition tables.

Skills

Advanced Excel

Analytical

Organizational skills

Communication skills

Prioritization

Cube-based programs

Access

PGP encryption

P&L analysis

Forecasting

Education

Bachelor's Degree

Tools

Cube-based programs

Access

PGP encryption

Job description

Sears Holdings Corporation in Florida seeks a Territories & Forecasting Marketing Analyst to gather, forecast and analyze market data by product, source and region. You will translate statistics into actionable recommendations for Direct Marketing Managers and support budgeting efforts.

Key duties include maintaining forecasts, creating trend reports, and providing demographic insights to guide territory adjustments and market expansions.