Marketing Analytics Engineer: Data, AI & Dashboards

Ericsson GmbH; Plano (TX); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Ericsson Enterprise Wireless Solutions Inc. is seeking a Marketing Analytics Engineer to enhance data models, dashboards, and AI-assisted insights. You will collaborate with marketing, IT, and finance to maintain a single source of truth while ensuring data quality and accuracy of AI outputs.

The role is hybrid, based in Plano, TX or Boise, ID. You will build and govern Snowflake data objects, extend dbt projects, and develop self-service analytics using Power BI and Cortex.

Qualifications

• At least 4 years in data/BI, marketing analytics, or analytics engineering with hands-on ownership of data models or metric definitions.
• Advanced SQL and experience building reusable data models in Snowflake or a comparable cloud data warehouse.
• Bachelor’s degree in marketing, IT, Engineering, Mathematics, Computer Science, Statistics, or a related field.
• Experience extending an existing modular transformation codebase (dbt or comparable).
• Working understanding of B2B marketing data — campaign metadata, lead lifecycle, attribution, CRM outcomes, and funnel conversion.
• Experience building and maintaining dashboards (Power BI preferred).
• Comfort evaluating AI/LLM-generated output against source data.
• Strong diagnostic and critical thinking skills; ability to collaborate across technical and non-technical teams.

Responsibilities

• Maintain and extend marketing data models in Snowflake, ensuring consistent, well-documented definitions for lifecycle, attribution, and account-level fields.
• Work within an established layered dbt project, following existing conventions for model structure, testing, documentation, and code review.
• Build and maintain self-service dashboards and semantic models in Power BI and Snowflake Intelligence/Cortex.
• Investigate and resolve data quality issues at the model level to prevent recurring downstream problems.
• Support the KPI and scorecard framework, keeping metric definitions consistent across funnel, attribution, and ROI reporting.
• Review marketing AI agent outputs against source data, flagging accuracy and hallucination risk before insights reach stakeholders.
• Define and document what AI agents can answer autonomously versus what requires analyst review, including escalation paths.
• Partner with Marketing Technology & Automation to assess how platform changes affect downstream models and agent accuracy.
• Translate stakeholder reporting and forecasting needs into durable, self-service-ready data structures.

Skills

Data modeling

Analytical thinking

Cross-functional collaboration

Marketing analytics

SQL

Education

Bachelor’s degree in marketing, IT, Engineering, Mathematics, CS, Statistics, or related field

Tools

Snowflake

dbt

Power BI

Cortex / Snowflake Intelligence

Airflow

Salesforce CRM

Marketo

Job description

Ericsson Enterprise Wireless Solutions Inc. is seeking a Marketing Analytics Engineer to enhance data models, dashboards, and AI-assisted insights. You will collaborate with marketing, IT, and finance to maintain a single source of truth while ensuring data quality and accuracy of AI outputs.

The role is hybrid, based in Plano, TX or Boise, ID. You will build and govern Snowflake data objects, extend dbt projects, and develop self-service analytics using Power BI and Cortex.