Marketing Analytics & Digital Campaigns Associate

ADM; Kennesaw (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

ADM is seeking an Assistant Marketing Manager to support Health & Wellness marketing initiatives. The role suits an organized, analytically minded early-career marketer eager to contribute across multiple areas including analytics, digital campaigns, and materials for commercial meetings.

The position involves cross-functional collaboration, campaign tracking, and utilization of AI tools to drive efficiency. Travel for trade shows and events is expected, with a background check required.

Qualifications

• Bachelor's degree in Marketing, Communications, Data Analytics, or related field.
• 3-5 years of marketing, digital/social media marketing, business analytics, market research, or related field.
• Strong analytical and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Proficiency with Microsoft PowerPoint and Excel.
• Experience with social media platforms and digital marketing fundamentals.
• Experience with AI tools such as ChatGPT and Claude.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Responsibilities

• Analyze business performance, customer trends, market dynamics, and consumer insights to support strategic decision-making.
• Develop reports, dashboards, and presentations that communicate actionable business recommendations.
• Assist in preparing customer-facing presentations and marketing materials for commercial meetings and business reviews.
• Support competitive intelligence initiatives, including monitoring industry trends, emerging categories, and consumer behavior.
• Utilize market research and syndicated data sources to identify growth opportunities and support portfolio strategy.
• Partner with commercial and marketing teams to evaluate campaign effectiveness and business performance metrics.
• Support execution of digital marketing campaigns across web, email, social media, and other digital channels.
• Assist in managing content calendars and coordinating social media activities.
• Collaborate with internal stakeholders and agency partners to develop and execute digital marketing initiatives.
• Track and analyze digital campaign performance, providing recommendations for optimization.
• Leverage AI-powered tools, including ChatGPT, Claude, and other emerging technologies, to enhance marketing efficiency, content development, research, and productivity.
• Support media project management activities, ensuring campaigns and deliverables remain on schedule and aligned with objectives.
• Coordinate logistics and execution for trade shows, conferences, customer events, and internal marketing initiatives.
• Manage product sample requests and support fulfillment activities.
• Assist with development and execution of marketing collateral, promotional materials, and event assets.
• Track project timelines, budgets, and deliverables while ensuring deadlines are met.
• Coordinate cross-functional communication among marketing, commercial, product management, and external partners.

Skills

Analytical Thinking

Project Management

Digital Marketing

Communication & Presentation

Attention to Detail

Cross-Functional Collaboration

AI Tools (ChatGPT, Claude)

Education

Bachelor's degree in Marketing/Communications/Data Analytics

Tools

Microsoft PowerPoint

Microsoft Excel

Marketing automation

CRM platforms

Analytics platforms

Job description

ADM is seeking an Assistant Marketing Manager to support Health & Wellness marketing initiatives. The role suits an organized, analytically minded early-career marketer eager to contribute across multiple areas including analytics, digital campaigns, and materials for commercial meetings.

The position involves cross-functional collaboration, campaign tracking, and utilization of AI tools to drive efficiency. Travel for trade shows and events is expected, with a background check required.