Marketing Analytics & Data Quality Contractor

MSC Cruises; Miami (FL); On-site; USD 82,656 - 123,984; Part time

Job summary

MSC Cruises seeks a Marketing Analytics Contractor on the South Florida-based North America Marketing team to support re-baselining of marketing metrics across Marketo, GA, Adobe Journey Optimizer, and Adobe Analytics. You will perform dual-tracked testing, validate data during platform migrations, and develop dashboards to reconcile metrics and monitor performance.

You will leverage Power BI to analyze trends, surface data-quality issues, and communicate findings to Direct Marketing and

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Information Systems, Data Science, or a related field.
• 7+ years of experience in marketing analytics, digital analytics, business intelligence, data analysis, or related fields.
• Hands-on experience with marketing automation and customer engagement platforms such as Marketo and Adobe Journey Optimizer (AJO).
• Strong understanding of email, SMS, web, and digital marketing performance metrics and measurement frameworks.
• Experience supporting marketing technology migrations, platform transitions, or large-scale analytics transformation initiatives.
• Demonstrated experience comparing, reconciling, and validating data across multiple marketing and analytics systems.
• Hands-on experience with web analytics platforms including Google Analytics and Adobe Analytics, with a strong understanding of tracking methodologies and metric definitions.
• Advanced proficiency in Power BI, including dashboard development, data modeling, data visualization, and performance reporting.
• Strong SQL skills with the ability to query, validate, reconcile, and analyze large datasets from multiple sources.
• Advanced Microsoft Excel skills, including data analysis, pivot tables, lookups, reconciliation, and reporting.

Responsibilities

• Define, align, and document marketing metric definitions across Marketo, Google Analytics, Adobe Journey Optimizer (AJO), Adobe Analytics, and other marketing platforms to ensure consistent and reliable performance measurement.
• Audit and document email, SMS, and digital channel tracking methodologies, including channel-grouping and attribution logic, to ensure consistent measurement and reporting across analytics platforms.
• Execute dual-tracking, testing, and validation between legacy and new platforms, including Marketo and AJO, to identify variances, reconcile results, and validate data accuracy throughout platform migrations.
• Compare and reconcile performance metrics across legacy and newly implemented marketing applications, with a focus on email, SMS, web, and other digital marketing channels.
• Analyze and validate web analytics data during the transition from Google Analytics to Adobe Analytics, identify differences in tracking and reporting methodologies, and recommend strategies to resolve discrepancies.
• Develop and maintain reconciliation dashboards and reporting tools that normalize metrics across platforms and provide stakeholders with a consistent view of marketing performance.
• Leverage existing Power BI dashboards, reports, and data assets to analyze performance trends, investigate anomalies, and identify measurement or data-quality issues.
• Design and build dashboards, scorecards, and analytical reports that provide visibility into testing outcomes, platform migration progress, data reconciliation, and overall marketing performance.
• Identify data-quality issues, tracking gaps, attribution discrepancies, and reporting inconsistencies. Partner with internal teams to conduct root-cause analysis and recommend corrective actions.
• Translate analytical findings into clear insights and recommendations, and present results to Direct Marketing, Analytics, and other key stakeholders to support business and technology decisions.
• Collaborate with cross-functional teams across Marketing, Analytics, Technology, and Data to establish and maintain accurate tracking, reporting, attribution, and measurement frameworks throughout marketing technology migrations and optimization initiatives.

Skills

Marketing analytics

Power BI

SQL

Data validation

Data modeling

Data visualization

Marketo

Google Analytics

Adobe Analytics

Adobe Journey Optimizer

AJO

Education

Bachelor’s degree in Marketing/Business Analytics/Statistics

Tools

Marketo

Adobe Journey Optimizer

Google Analytics

Adobe Analytics

Job description

MSC Cruises seeks a Marketing Analytics Contractor on the South Florida-based North America Marketing team to support re-baselining of marketing metrics across Marketo, GA, Adobe Journey Optimizer, and Adobe Analytics. You will perform dual-tracked testing, validate data during platform migrations, and develop dashboards to reconcile metrics and monitor performance.

You will leverage Power BI to analyze trends, surface data-quality issues, and communicate findings to Direct Marketing and