Marketing Analyst & Specialist

SWISS KRONO Group; Klamath Falls (OR); On-site; USD 65,000 - 90,000; Full time

Job summary

SWISS KRONO USA is hiring a Marketing Analyst & Specialist to manage the SWISS KRONO and TruWood brands, coordinate print and digital marketing collateral, and analyze marketing performance to support strategic decisions.

This role blends marketing execution with market research, data analysis, and reporting to strengthen brand visibility, customer engagement, and business growth, with on‑site work preferred in Klamath Falls, OR. Experience in B2B or manufacturing marketing is a plus.

Qualifications

• Two to five years of experience in marketing, communications, brand management, or related field.
• Bachelor’s degree in marketing, business, communications, analytics, or related field, or equivalent experience.
• B2B or manufacturing/industrial marketing experience is a plus.

Responsibilities

• Manage SWISS KRONO and TruWood brands, including trademark maintenance and branded searches.
• Coordinate print and digital marketing collateral with sales team.
• Develop and maintain marketing dashboards and reports for KPIs, leads, and website analytics.
• Optimize website content and digital campaigns to improve visibility and engagement.
• Plan, coordinate, and track annual media and trade shows/experiences.
• Oversee collateral development, design, production, and distribution, ensuring accuracy.

Skills

Interpersonal skills

Negotiation

Presentation

Verbal communication

Written communication

Attention to detail

Organizational skills

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

CMS / web platforms

Microsoft Office

Job description

At SWISS KRONO, our people are the driving force behind our success. With nearly 5,000 employees worldwide, we are powered by individuals who bring passion, ideas and commitment to work every day. We are proud of our motivated, loyal and high‑performing workforce—and they are proud to be part of a global leader in the wood‑based products industry.

Position Summary:

The Marketing Analyst & Specialist is responsible for managing the SWISS KRONO and TruWood brands, coordinating print and digital marketing collateral, and analyzing marketing performance to support strategic decision‑making. This position combines marketing execution with market research, data analysis, and reporting to strengthen brand visibility, customer engagement, and business growth.

Duties/Responsibilities:

• Manage the SWISS KRONO and TruWood brands by:
  • registering and maintaining trademarks;
  • optimizing branded searches;
  • completing Declare label and NAF third‑party audits and renewals;
  • posting and tracking social media content on Facebook; and
  • providing specifiers appropriate documentation for green projects.
• Manage print and digital marketing collateral in collaboration with the sales team to include its design, production, and distribution.
• Responsible for collateral development, packing, photography, and coordination with the sales team.
• Ensure marketing collateral is accurate and current.
• Optimize website content and digital marketing campaigns to improve visibility, engagement, and user experience.
• Manage trade shows and exhibits.
• Direct, plan, buy, and track annual media.
• Responsible for website management to ensure TruWoodsiding.com and SWISS KRONO/PineParticleboard.com sites are accurate and current.
• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs), lead generation, website traffic, and engagement metrics.
• Coordinate with sales manager on new product rollouts.
• Remain current on FSC marketing requirements.
• Independently manage multiple marketing projects and priorities with limited day‑to‑day supervision.
• Order company and marketing tools as approved by management.
• Maintain various industry subscriptions, memberships, listings, and biographies as directed by the General Manager.
• Manage special projects assigned by the General Manager.
• On‑site attendance is essential to effectively perform the listed duties and responsibilities. Preferably located in Klamath Falls, OR.

Required Skills and Abilities:

• Strong interpersonal, negotiation, and presentation skills.
• Strong verbal and written communication skills.
• Strong attention to detail and organizational skills.

Education and Experience:

• Two (2) to five (5) years of experience in marketing, communications, brand management, sales support, digital marketing, or a related field required.
• Bachelor’s degree in marketing, Business Administration, Communications, Public Relations, Analytics, or a related field; or an equivalent combination of education and experience.
• Manufacturing, building products, industrial, or business‑to‑business (B2B) marketing experience is a plus.

Environmental Conditions:

May be exposed to dust, noise, trip hazards, and variable weather and temperatures.

Required Personal Protective Equipment:

Positions may require Personal Protective Equipment (PPE) at specific times. Examples of PPE which may be required include high visibility garments, hand protection, eye protection, hearing protection, a hard hat, and foot protection.

EEO:

SWISS KRONO USA is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.