Marketing Analyst (Social Intelligence Specialization)

Princeton10; United States; A distancia; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

P10 is a remote-only team serving healthcare and life sciences clients with a focus on passion, purpose, and efficient processes. We are seeking a marketing analytics professional to monitor online conversations, analyze audience behavior, and translate data into strategic recommendations for successful campaigns.

You will build dashboards for internal and client-facing stakeholders, collaborate with cross-functional teams, and stay ahead of trends in healthcare digital marketing.

Formación

• 2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising sector.
• Understanding of the regulated nature of pharma marketing, including MLR and compliance considerations.
• Experience analyzing performance across Meta, LinkedIn, X/Twitter, and Instagram.
• Proficiency with social media analytics tools like Meta Business Suite or LinkedIn Analytics.
• Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social.
• Advanced proficiency in Excel and/or Google Sheets.
• Experience with data visualization tools such as Tableau, Power BI, or Looker Studio.
• Strong ability to translate findings into clear, actionable recommendations.
• Excellent written and verbal communication skills.

Responsabilidades

• Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr to monitor online conversations and audience trends
• Analyze sentiment, audience behavior, content performance, and emerging trends to uncover actionable insights
• Build and maintain clear, visually engaging dashboards for internal teams and client-facing stakeholders
• Translate data into strategic recommendations to improve targeting, messaging, and campaign performance
• Partner with account managers, content creators, and strategy teams to support data-driven decision-making
• Research emerging trends in social media and digital marketing specific to healthcare and pharma
• Support reporting deliverables across channels, ensuring data structure, tagging, and measurement accuracy
• Gather and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels
• Develop regular and ad hoc reports evaluating campaign performance against KPIs

Conocimientos

Marketing analytics

Pharma/healthcare advertising

Social listening

Data visualization

Herramientas

Brandwatch

Sprout Social

Talkwalker

Sprinklr

Meta Business Suite

LinkedIn Analytics

Tableau

Power BI

Looker Studio

Excel

Google Sheets

Descripción del empleo

Responsibilities

• Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr to monitor online conversations and audience trends
• Analyze sentiment, audience behavior, content performance, and emerging trends to uncover actionable insights
• Build and maintain clear, visually engaging dashboards for internal teams and client-facing stakeholders
• Translate data into strategic recommendations to improve targeting, messaging, and campaign performance
• Partner with account managers, content creators, and strategy teams to support data-driven decision-making
• Research emerging trends in social media and digital marketing specific to healthcare and pharma
• Support reporting deliverables across channels, ensuring data structure, tagging, and measurement accuracy
• Gather and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels
• Develop regular and ad hoc reports evaluating campaign performance against KPIs

Requirements

• 2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising sector
• Understanding of the regulated nature of pharma marketing, including MLR and compliance considerations
• Experience analyzing performance across Meta, LinkedIn, X/Twitter, and Instagram
• Proficiency with social media analytics tools like Meta Business Suite or LinkedIn Analytics
• Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social
• Advanced proficiency in Excel and/or Google Sheets
• Experience with data visualization tools such as Tableau, Power BI, or Looker Studio
• Strong ability to translate findings into clear, actionable recommendations
• Excellent written and verbal communication skills

About the Company

P10 is a team of diverse, remote-only seasoned professionals delivering exceptional value for healthcare and life sciences clients. We operate differently than traditional agencies, focusing on passion, purpose, and efficient processes.