Marketing Analyst, Paid Social

Etsy; New York (NY); Hybrid; USD 72,000 - 108,000; Full time

Benefits offered by this job

Equity

Annual performance bonus

Competitive benefits

Job summary

Etsy is seeking an entry-level Marketing Analyst to join the Demand Generation team. You will support mid and upper-funnel paid social campaigns, helping with creative trafficking, catalog updates, audience setup, and performance reporting.

Working with senior channel owners, you’ll learn large-scale campaign management, attribution frameworks, and marketing tech to optimize efficiency. Base salary varies by location with equity and bonus opportunities.

Qualifications

• 0-2 years of experience in performance marketing, analytics, or related field.
• Familiarity with paid social and display platforms (Meta, TikTok, Pinterest, Reddit).
• Comfort working with data in Excel/Google Sheets; SQL or BI tools is a plus.

Responsibilities

• Support campaign builds, QA, and trafficking across paid social platforms.
• Assist with catalog updates, audience implementation, and pixel checks.
• Monitor budget pacing, dashboards, and performance metrics.
• Propose bid and budget adjustments to improve efficiency and volume.
• Help set up tests and track results for reporting.

Skills

Performance marketing basics

Data-driven mindset

Analytical thinking

Tools

Excel

Google Sheets

SQL

Looker

Tableau

Job description

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

What’s the role?

We are looking for a Marketing Analyst to join Etsy’s Demand Generation team! In this entry-level role, you'll support the execution and optimization of mid and upper-funnel paid social campaigns, ensuring we show the right inventory to the right shoppers at the right time. You’ll learn how to navigate different types of creative, paid media platforms, and performance data to support campaign builds, QA, reporting, and ongoing optimization.

This is a full-time, non-exempt position reporting to the Performance Media Manager, Paid Social & Display on the Performance Social & Display Marketing team. I

What’s this team like at Etsy?

Within Brand Marketing, the Performance Social & Display team focuses on measurable, full-funnel growth through channels like Meta, Pinterest, TikTok, and more. We fuel Etsy's growth via audience-centric storytelling and media placements. We collaborate closely with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale. As a team, we value data-driven decision making, experimentation, operational excellence, and cross-functional partnership.

What does the day-to-day look like?

In this role, you'll support the day-to-day management of the mid and upper funnel portion of the paid social platforms that power Etsy's advertising. You will partner with senior channel owners to learn the ropes of large-scale campaign management, marketing technology, and attribution frameworks while ensuring our daily operations run at peak efficiency.

In This Role You Will

• Support campaign builds and QA
  • Assist with building, launching, and QA-ing campaigns across paid social platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks).
  • Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch.
• Help maintain and optimize product feeds
  • Support day-to-day management of large-scale campaigns
  • Flag creative or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes.
• Monitor pacing and performance
  • Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics.
  • Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them.
• Contribute to optimizations
  • Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets.
  • Assist in creating and updating audience structures, exclusions, and blocklists.
• Support testing and experimentation
  • Help set up and track creative and audience tests.
  • Maintain test logs and help compile simple summaries of results for the broader team.
• Assist with reporting and communication
  • Pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly readouts.
  • Help compile slides or notes for internal updates, post-mortems, and leadership-facing report-outs.

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you succeed in this role are:

• Experience & skills
  • 0-2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co-ops, or project experience are welcome.
  • Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Reddit, or similar), whether from coursework, certifications, or hands‑on experience.
  • Comfort working with data in tools like Excel/Google Sheets; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required.
  • Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV).
  • A curious, problem‑solving attitude!

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience. Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.

Location

We prioritize candidates based within commutable distance of Etsy’s Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case‑by‑case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.

Salary Range

• Geo-1: 80,000.00 - 108,000.00 USD Annual
• Geo-2: 72,000.00 - 98,000.00 USD Annual

Our Promise

At Etsy, we believe that a diverse, equitable, and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, religion or creed, sex, pregnancy (including childbirth and related medical conditions), gender, gender identity or expression, sexual orientation, age, citizenship or immigration status, marital or familial status, physical or mental disability, medical condition, genetic information, military or veteran status**, or any other characteristic protected by applicable federal, state, or local law**. If, due to a disability, you need an accommodation during any part of the interview or hiring process, please let your recruiter know and we will work with you to meet your needs. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.