MarTech Systems Specialist

Etsy, Inc.; New York (NY); Hybrid; USD 129,000 - 175,000; Full time

Benefits offered by this job

Equity package

Annual performance bonus

Competitive benefits

Job summary

Etsy, Inc. is seeking a MarTech Systems Specialist to join the Retention & Engagement Marketing Operations & Insights team.

You will own the technical systems enabling campaign launches, bug investigations, and workflow automation, partnering with Marketing, Product and Engineering to deliver faster, more reliable campaigns. The role involves building campaigns in Braze and improving surrounding systems, staying current with MarTech trends, and communicating complex tech concepts clearly to

Qualifications

• 5+ years in marketing operations, marketing technology, or a technical CRM/ESP role.
• Proficiency with enterprise marketing automation platforms (Braze, SFMC, Iterable).
• Experience with HTML/CSS and scripting languages like Liquid.
• Ability to explain technical concepts to non-technical partners.

Responsibilities

• Own bug intake, triage, follow-up, and resolution across REM Ops and Engineering channels.
• Improve build, QA, and alerting workflows using resolved bugs.
• Develop proposals to improve tool use, data access, and reduce manual work.
• Create documentation and trainings for developers and partner teams.

Skills

Marketing operations

Technical CRM/ESP

Strong communication

Cross-functional collaboration

Tools

Braze

Salesforce Marketing Cloud

Iterable

Postman

HTML/CSS

Liquid

Job description

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

What’s the role?

We’re looking for a MarTech Systems Specialist to join Etsy’s Retention & Engagement Marketing Operations & Insights team. You will be responsible for the technical systems that let REM launch campaigns, investigate bugs, and improve workflows with our engineering and product partners. Your goal will be to drive faster campaign delivery with fewer bugs and less dependence on Engineering using the latest MarTech advancements. You will work with Marketing, Product, and Engineering partners to take technical work that today sits between teams and make it owned: bug intake through resolution, workflow automation, and tooling that supports experimentation and personalization. You will also spend part of your time building campaigns in Braze alongside the development team, but the rest will be spent making the systems around those builds more reliable and self-sufficient. The ideal candidate is a technically fluent MarTech specialist who can diagnose a broken send, explain the root cause to a non-technical partner, and change the workflow so that class of issue does not come back — and who stays up-to-date on emerging tools and industry standards to keep improving how we work. This is a full time role reporting to the Senior Manager, Retention & Engagement Marketing.

What’s this team like at Etsy?

REM Operations & Insights is a group of technical marketers who develop, QA, deploy, and analyze cross-channel marketing campaigns targeting millions of Etsy buyers. The team owns the marketing technology, campaign quality, analysis, and process work that drives REM’s operation, experimentation, and personalization efforts.

What’s the day-to-day look like?

Own bug intake, triage, follow-up, and resolution processes across REM Ops and Engineering reporting channels. Use resolved bugs to improve build, QA, and alerting workflows. Learn and diagram technical processes, looking for and prioritizing areas for potential improvement. Develop proposals for continuously improving our use of technical tools to improve the customer experience, unlock access to data, reduce manual work, and save money. Build written documentation and live trainings to suit the needs of experienced developers, new team members, and adjacent partner teams. Stay up to date on marketing technology and AI advancements and guidelines to inform future development by reading documentation, keeping informed about news, and attending conferences. Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy’s discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role

5+ years in marketing operations, marketing technology, or a technical CRM/ESP role, with a track record of owning platform issues end-to-end. Strong proficiency with one or more enterprise marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, etc.). Braze experience and/or certification is highly preferred. Experience with HTML/CSS, and scripting languages such as Liquid. Familiarity with APIs and data integration best practices—prior experience with Postman or other tools for QA is a plus. Ability to make highly technical knowledge accessible to users from a variety of technical and non-technical backgrounds via excellent written and verbal communication. Capacity to understand different colleagues’ needs and priorities and communicate appropriate levels of detail and information to match seniority and technical capability. Aptitude for keeping work organized and on-track while maintaining high quality output. Comfortable working in a fast-paced, collaborative environment with shifting priorities.

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience. Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.

• Geo-1: 129,000.00 - 175,000.00 USD Annual
• Geo-2: 116,000.00 - 158,000.00 USD Annual

Location

We prioritize candidates based within commutable distance of Etsy’s Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-based basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.

Our Promise

Etsy is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, religion or creed, sex, pregnancy (including childbirth and related medical conditions), gender, gender identity or expression, sexual orientation, age, citizenship or immigration status, marital or familial status, physical or mental disability, medical condition, genetic information, military or veteran status**, or any other characteristic protected by applicable federal, state, or local law**. If, due to a disability, you need an accommodation during any part of the interview or hiring process, please let your recruiter know and we will work with you to meet your needs. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills. Etsy, Inc., founded in 2005, is the global marketplace for unique and creative goods. Our mission is to keep commerce human, and we’re committed to using the power of business to strengthen communities and empower people. We connect millions of buyers and sellers from nearly every country in the world. Buyers come to Etsy to be inspired and delighted by items that are crafted and curated by creative entrepreneurs. For sellers, we offer a range of tools and services that address key business needs.