Marketing Analyst Intern

Kent Consumer Brands Americas, LLC in; Muscatine (IA); On-site; USD 20,664,000 - 30,307,000; Full time

Benefits offered by this job

Paid Housing

Paid Internship

Hands-On Learning

Community Events

Real-World Experience

Build Skills. Make Connections. Launch

Job summary

Kent Worldwide is offering a Marketing Analyst Intern role designed to immerse you in category analytics that guide decisions on product, placement, promotions, and pricing within retail environments. You will work with sales and marketing teams to turn data into actionable growth strategies.

The internship emphasizes hands-on learning, paid housing, and a pathway to launching your marketing career in a dynamic consumer goods setting, based in Muscatine, IA.

Qualifications

• Strong analytical and critical thinking skills.
• Excellent communication and interpersonal skills.
• Detail-oriented with strong organizational skills.
• Passion for Marketing, consumer goods, and business analytics.
• Proficient in Microsoft Office – including Outlook, PowerPoint, and Excel.
• Basic knowledge of data visualization tools (Tableau, Power BI).

Responsibilities

• Data Management: Collect, organize and analyze sales data from Market Data sources; identify opportunities in promotions, pricing, placement and product for brick & mortar and e-commerce retailers.
• Insight Identification and Actions Recommendation: identify actionable insights and develop presentations for teams; analyze promotions for lift and cannibalization; translate insights into actions.
• Category Management Support: monitor competitor activities and market conditions; track and report category performance metrics.

Skills

Analytical thinking

Communication

Detail-oriented

Data-driven mindset

Team collaboration

Education

Marketing/Business degree (pursuing)

Business Analytics focus

Economics

Tools

Excel

Outlook

PowerPoint

Tableau

Power BI

Job description

Are you ready to embark on an exciting journey with Kent Worldwide, a distinguished five-time US Best Managed Company? Kent Worldwide is thrilled to offer a remarkable opportunity for an aspiring Marketing Analyst Intern. Join us as we dive into the world of category analytics that help drive decisions of product, placement, promotions & pricing within the retail environment that impact how brands & categories grow!

• Paid Housing
• Paid Internship
• Hands-On Learning
• Community Events
• Real-World Experience
• Build Skills. Make Connections. Launch Your Career.
• This opportunity is designed and intended to be performed in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES:

• Data Management: Collect, organize and analyze sales data utilizing Market Data sources like NielsenIQ, Numerator and internal data. Identify areas of opportunity in promotions, pricing, placement and product within brick & mortar and e-commerce retailers. Ensure data accuracy and integrity in all reports and analyses.
• Insight Identification and Actions Recommendation: Identify actionable insights from data analysis to support category and brand growth recommendations, and develop presentations for sales and marketing teams. Identify which promotions generate the highest lift, cannibalization and incremental purchases. Utilize regression & correlation analysis to identify areas where pricing & promotion were most efficient. Calculate index analysis to measure fair share & productivity of segments, brands and items in specific retailers. Collaborate with sales and marketing teams to translate business insights into actional plans to drive growth and/or efficiencies.
• Category Management Support: Monitor competitor activities and market conditions to provide insights and recommendations. Develop understanding of the Category Management function and how data integrates within cross-functional internal and external teams. Assist in tracking and reporting on category performance metrics.

EDUCATION:

• Currently pursuing a degree in Marketing or Business with a focus on Marketing, Business Analytics and/or Economics.

EXPERIENCE & QUALIFICATIONS:

• Strong analytical and critical thinking skills, including analyzing and interpreting data
• Excellent communication and interpersonal skills.
• Detail-oriented with strong organizational skills.
• Passion for Marketing, consumer goods, and business analytics
• Proficient in Microsoft Office – including Outlook, PowerPoint, and Excel.
• Basic knowledge of data visualization tools (ie. Tableau, PowerBI).

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.