Marketing Analyst (B2B SaaS Startup)

PINATA; City of White Plains (NY); Hybrid; USD 80,000 - 105,000; Full time

Job summary

An innovative company is seeking a motivated Marketing Analyst to join their dynamic team in NYC. This role offers an exciting opportunity to support campaign planning and execution across multiple channels while driving revenue growth. The ideal candidate will thrive in a fast-paced environment, utilizing their analytical skills to enhance lead generation tactics and optimize marketing operations. With a focus on creativity and strategic thinking, you'll collaborate with sales and leadership to formulate impactful growth strategies. If you're eager to make a measurable impact in a growing company, this role is perfect for you.

Benefits

Equity

401k Match

Unlimited PTO

Flexible work hours

Qualifications

• 2+ years of experience in B2B demand generation or related marketing.
• Experience in building cross-channel digital marketing campaigns.

Responsibilities

• Develop compelling copy and messaging for campaigns and marketing assets.
• Manage and optimize cross-channel digital campaigns including email and SEM.

Skills

B2B demand generation

Digital marketing campaigns

Marketing automation

Analytical skills

Project ownership

Tools

HubSpot

Job description

New York, NY Hybrid - Join us in Flatiron 3-4 days / week!Funding :

Series A

we're growing efficiently and targeting a growth round in the next 12 monthsCompensation :

80,000-$105,000+ Equity + 401k Match + Benefits + Unlimited / flexible PTO

About PINATAPINATA is an enterprise SaaS platform that transforms the way real-world work gets done at scale. From startups to Fortune 100s, companies rely on PINATA for easy, efficient, and data-driven workflow optimization.

PINATA helps distributed teams orchestrate and optimize on-the-ground activity, delivering operational efficiency and invaluable performance insights – a dual impact on ROI. Many of PINATA’s customers focus on sales, marketing, and logistics activities, and today include manufacturers, like E & J Gallo Winery; distributors, like Republic National Distributing Company; and retailers, like Amazon Fresh.

Headquartered in NYC, PINATA powers tens of thousands of real-world jobs across all 50 states, greater North America and Europe, connecting a multi-stakeholder ecosystem from local businesses and freelancers to regional hubs and national offices.

JOIN OUR TEAMWe are seeking a motivated Marketing Analyst based in NYC to support campaign planning and execution across multiple channels, optimize and manage marketing operations, and drive revenue growth. The ideal candidate is highly analytical, with experience using data to diagnose and improve lead generation tactics, optimize lead quality and conversion, and inform business decisions.

Success in this role also requires a creative and entrepreneurial mindset, with the ability to formulate new growth strategies and the resourcefulness to quickly implement and test new ideas. This is a great opportunity for someone who thrives in a fast-paced environment, enjoys problem-solving, and is eager to make an impact by driving measurable business outcomes.

This role reports to the Head of Growth.

What You’ll Do : Develop compelling copy and messaging for campaigns, marketing assets, and sales enablement content.Manage and optimize cross-channel digital campaigns (digital ads, SEM, email campaigns, retargeting, etc.).Build targeted microsites using HubSpot and other tools.Collaborate with Sales to refine messaging and develop lead nurturing sequences. Develop and execute account-based marketing (ABM) strategies for key prospects and accounts.Support strategic event strategy, from planning to execution.

What We’re Looking For2+ years of experience in B2B demand generation or related B2B Marketing experienceExperience building cross-channel digital marketing campaigns is required (email, paid media, SEM, etc.)Experience in marketing automation & CRM platforms (especially Hubspot)Understanding of the B2B buyer's journey and full-funnel demand generation campaignsStrong analytical skills and ability to measure marketing effectivenessComfort in a fast-paced startup environment with the ability to own projectsA proactive, execution-focused mindset

This is an opportunity to make an immediate impact at a growing company while working closely with leadership.

Interested? Apply Now!

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