Marketing Analyst | Austin/TX

Coaktion; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fixed monthly rate

Annual bonus

15 days vacation

CoHoliday on US holidays

CoHappy Day - Birthday

Job summary

Aktie Now, part of Coaktion, seeks an Marketing Analyst for AMER & EMEA to act as the marketing reference for international operations, focusing on demand generation and business expansion. Report to the Marketing Manager and collaborate with the AMER/EMEA Managing Director to drive results.

The role emphasizes autonomy, process-building, and measurable impact on revenue across markets with English and Spanish communications when needed.

Qualifications

• Must be a resident of the United States and allowed to legally work in the USA.
• Bachelor's degree in Marketing, Business Administration, Communications, Sales Management or related fields.
• More than 2 years of experience in marketing, preferably in B2B, consulting or professional services.
• Fluent English, both written and spoken, for daily use with clients, partners and event venues.
• Advanced Portuguese for internal communication.
• Experience with corporate events and lead database management.
• Experience with marketing KPIs and sales processes.
• Experience in cross-functional projects and working with teams in other countries.
• Advanced Excel skills and familiarity with CRM, marketing automation tools, AI and BI tools.

Responsibilities

• Execute the marketing strategy for AMER and EMEA, driving growth and revenue in these markets.
• Define and track marketing performance indicators and adjust as needed.
• Prepare analyses, executive reports and management presentations for leadership decisions.
• Plan and execute international events, webinars, conferences, and co-branded campaigns.
• Coordinate with Zendesk partnerships and joint activities withAccount Executives.
• Activate partner channel as a pipeline source and align campaign messaging.
• Create and adapt communications for English and Spanish markets.
• Build and maintain international lead databases and enable lead nurturing campaigns.
• Develop and improve marketing processes, CRM setup, and dashboards.
• Lead regular sales-facing meetings and provide training on positioning and tools.

Skills

Analytical skills

Fluent English

Portuguese

Events planning

Lead generation

Cross-functional collaboration

Autonomy

Sales enablement

Marketing KPIs

Education

Bachelor's degree in Marketing, Business Administration, Communications, Sales Management or related fields

Tools

CRM

Marketing automation tools

AI tools for marketing

BI tools

Excel

Job description

Who are we?

#ExploreTheExperience #CarreirasCoaktion #CarreersCoaktion

About The Role As Marketing Analyst for AMER & EMEA, you will be the marketing reference for Aktie Now's international operations, focused on demand generation and on expanding our business. You will

Who are we? Aktie Now has over 10 years of CX expertise implementing technologies to transform your customer's journey. But we go beyond that, redefining the interaction between brands and customers. Our commitment is to enhance customer service, facilitating company-customer communication with innovative technological solutions. Aktie Now offers services of implementation, optimization, migration, integration and other customizations to Zendesk and other market-leading CX applications. Aktie Now is also part of Coaktion, an ecosystem dedicated to the digital transformation of the customer experience. Our mission is to positively impact the CX market; we believe that digital transformation is the key to creating exceptional experiences from the inside out. Our ecosystem consists of companies committed to redefining standards and offering disruptive solutions to elevate the customer experience, ready to lead the revolution in customer experienceIf you share our passion for transformation and wish to explore new experiences, come join this team! #ExploreTheExperience #CarreirasCoaktion #CarreersCoaktion

About The Role As Marketing Analyst for AMER & EMEA, you will be the marketing reference for Aktie Now's international operations, focused on demand generation and on expanding our business. You will report to the Marketing Manager and work in direct partnership with the Aktie Now AMER/EMEA Managing Director. This role is a great fit for someone who enjoys autonomy, likes building processes from the ground up, and wants to see the direct impact of their work on business results.

What You'll Do

Strategy & Results

• Execute the marketing strategy for AMER and EMEA, contributing directly to the growth and revenue goals of our business units in these markets.
• Define and track marketing performance indicators, such as lead volume, conversion rates and pipeline contribution, and propose adjustments whenever needed.
• Prepare analyses, executive reports and management presentations that support leadership decision-making.

Events, Partnerships & Communication

• Plan and execute Aktie Now's participation in international events, including trade shows, conferences, webinars and proprietary events. You will own logistics, materials and sales follow-up.
• Plan and run co-marketing initiatives with Zendesk, such as joint events, communication with Zendesk Account Executives (AEs) and co-branded campaigns.
• Activate the partner channel as a source of pipeline.
• Produce and adapt communications for international markets in English (and Spanish, when applicable). This includes email marketing, LinkedIn, website content, corporate presentations and case studies.
• Adapt corporate campaigns and materials to each market's reality, monitor results and propose continuous improvements.

Lead Database & Campaigns

• Build, enrich and maintain the international lead database, ensuring data quality, proper segmentation and integration with the sales team.
• Run lead nurturing and demand generation campaigns, as well as targeted sales initiatives to increase engagement and business opportunities.

Processes & Tools

• Develop, document and improve international marketing processes and workflows, from campaign requests to lead handoff to sales.
• Manage and evolve marketing tools, the CRM and performance dashboards.
• Identify opportunities to improve operational efficiency and the experience of internal and external customers.

Cross-functional Collaboration

• Act as the main point of contact between the Brazil Marketing team and the sales leaders in AMER and EMEA, ensuring alignment on brand, messaging and priorities.
• Lead regular meetings with sales teams to review performance, opportunities, challenges and action plans.
• Prepare and deliver training for sales teams on positioning, offerings and sales enablement materials, including onboarding new sales professionals in these markets.

What We're Looking For

• Must be a resident of the United States and allowed to legally work in the USA.
• Someone dynamic, full of energy and commitment to join a growing organization and drive results through ownership
• Bachelor's degree in Marketing, Business Administration, Communications, Sales Management or related fields.
• More 2 years of experience in marketing, preferably in B2B, consulting or professional services.
• Fluent English, both written and spoken, for daily use with clients, partners and event venues.
• Advanced Portuguese for internal communication
• Experience with corporate events and lead database management.
• Experience with marketing KPIs and sales processes.
• Experience in cross-functional projects and working with teams in other countries.
• Advanced Excel skills and familiarity with CRM, marketing automation tools, AI and BI tools.
• Strong analytical skills, organization, autonomy and a results-driven mindset.

Nice to have

• Intermediate or advanced Spanish.
• Experience with USA and European marketing tendencies or international marketing
• Experience with partner marketing or co-marketing with technology vendors
• Familiarity with AI tools applied to marketing and content production
• Knowledge of customer experience
• Experience with sales enablement or training sales teams

Additional Information

• Fixed monthly rate plus variable compensation;
• Annual bonus (subject to achieving financial goals);
• Accommodation and transportation according to the Travel Policy;
• 15 days of Vacation (working days);
• CoHoliday on US national holidays;
• CoHappy Day - Day off on your birthday.