Marketing Analyst

Waupaca Foundry, Inc.; Waupaca (WI); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Short and long-term disability

Life insurance

401(k)

Employer funded retirement plan

Paid vacations/holidays

Wellness program

Fitness membership

Employee assistance program (EAP)

Job summary

A leading supplier of iron castings in Wisconsin is seeking a Marketing Coordinator to execute digital marketing and corporate communications activities. The ideal candidate will develop brand strategies and lead generation initiatives while managing communications and events. Candidates should possess a degree or experience in a related field, with 3-5 years in manufacturing preferred. The position offers comprehensive benefits including disability, retirement plans, and wellness programs.

Qualifications

• 3-5 years experience in a manufacturing setting preferred.
• Must be highly organized and able to multi-task.
• Basic understanding of foundry practices.

Responsibilities

• Implement digital marketing/communications plan for the company.
• Develop brand alignment and lead generation strategies.
• Manage sales-related communications internally and externally.
• Support sales and operations as needed.

Skills

Excellent people skills

Excellent computer skills

Strong verbal communication skills

Strong written communication skills

Organizational skills

Time management

Problem-solving skills

Detail-oriented

Teamwork skills

Education

Bachelors or Associates in a related field

Tools

Microsoft Office suite

Lotus Notes

Job description

Waupaca Foundry, Inc. is North America’s leading supplier of iron castings and has a history of innovation with a legacy of product quality. Waupaca Foundry employs approximately 4,400 people company-wide.

Waupaca Foundry is committed to relentless improvement, forward-thinking sustainability initiatives, and providing a reliable experience to the millions who use our castings every day. Our goal is to employ individuals who take pride in their work within a culture of continual innovation.

Waupaca Foundry is proud to be an employer of choice for those driven and skilled individuals seeking rewarding careers by producing top quality castings.

You will be right at home at Waupaca Foundry.

Job Summary

Execute Waupaca Foundry’s daily digital business-to-business marketing and corporate communications activities to advance the Waupaca Foundry “Brand” awareness and marketplace position.

Principal Duties and Responsibilities

• Implement and facilitate annual digital marketing/communications plan for Waupaca that supports and facilitates development and implementation of industry and customer-specific marketing and communication plans.
• Development and execution of brand alignment and lead generation strategy to guide and drive customers (current and unknown alike) through the lead generation marketing funnel (awareness, consideration, quote request and PO).
• Lead (with support of 3rd party marketing vendors) the marketing distribution channels: events and trade shows, website and related digital marketing, internal/external communications, social media, email, etc.
• Lead, organize and participate in the following external events: industry and customer exhibits, industry trade show participation, marketing and communications seminars.
• Manage/lead all sales related company communications (internal/external).
• Report marketing effort performance to Director of sales operations of lead generation and marketing/communication activities for growth and impact of efforts, brand awareness and market position.
• Support sales/operations as needed and or required (i.e., presentations, communications, etc.).

This is not an exhaustive list of duties or functions and may not necessarily comprise all of the essential functions for purposes of the ADA.

Education/Experience Requirements

• Bachelors, Associates or experience in related field.
• 3-5 years experience working in a manufacturing setting preferred.
• Possess excellent people skills in working with all levels of employees.
• Excellent computer skills and proficiency with Microsoft Office suite and Lotus Notes.
• Strong verbal, written and interpersonal communication skills.
• Superior time management and problem solving skills.
• Must be highly organized and able to multi-task.
• Timeliness and accuracy are essential.
• Detail oriented.
• Basic foundry practice understanding.
• Strong interpersonal and teamwork skills.

Benefits

• Short and long term disability
• Life insurance
• 401(k)
• Employer funded retirement plan
• Paid vacations/holidays
• Wellness program
• Fitness membership
• Employee assistance program (EAP)

Waupaca Foundry is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Persons with a disability needing assistance with the application process, please contact Human Resources at Phone: [phone] or Email: [e-mail].

If selected for consideration, candidates must successfully complete a selection process that includes interviews, reference check/verification, and a pre-employment drug screen.