Marketing Analyst

NextGenEnergyJobs; New York (NY); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

PTO

Medical Benefits

Dental Benefits

Vision Benefits

FSA

HSA

EAP

Job summary

Brightcore Energy is seeking a marketing professional to increase brand awareness and drive customer demand through multi-channel campaigns.

You will manage day-to-day marketing communications, coordinate a content calendar for social media, and plan industry events. Proficiency in Canva, Adobe CS, HubSpot CRM, and AI tools will support content creation, email campaigns, and landing pages.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics or related field.
• 0-3 years of experience in marketing, marketing analytics, or a related field.
• Proficiency in Microsoft Office Suite, with advanced Excel and PowerPoint skills.
• Experience with HubSpot CRM or similar CRM preferred.
• Experience with Canva and Adobe Creative Suite preferred.
• Competency using AI tools to support marketing, research, and content development.
• Experience managing and analyzing multiple social media platforms.

Responsibilities

• Manage day-to-day marketing communications, including creating sales literature, writing/editing content, and coordinating deliverables.
• Oversee the content calendar for the company’s social media (LinkedIn, Instagram, etc.), including copywriting and scheduling.
• Plan and execute industry events, tradeshows, conferences, and speaking engagements.
• Develop sales support literature using Canva and Adobe Creative Suite.
• Design and launch email marketing campaigns and landing pages using HubSpot CRM.
• Create company presentations and pitch decks as needed.
• Maintain an accessible internal marketing resource database across mediums.
• Stay current on trends and tools, including AI (CoPilot & Claude).
• Performs other duties as assigned and supports a fast-paced team.

Skills

Social media management

Content creation

Project management

Analytics

AI tools

Copywriting

Cross-functional collaboration

Microsoft Excel

PowerPoint

HubSpot CRM

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Business, Communications, Analytics

Tools

HubSpot

Canva

Adobe Creative Suite

AI tools

Job description

This role will be responsible for increasing brand awareness and driving customer demand through multiple channels.

Key Responsibilities

• (Management may amend or assign duties and responsibilities to this job at any time)
• Responsible for the day-to-day support and execution of marketing communication efforts, including the development of sales literature, writing and editing content; project managing deliverables and activities; working cross-functionally with internal stakeholders and outside agencies; coordinating activities; and tracking progress.
• Responsible for the content calendar for the company’s social media presence including but not limited to: LinkedIn, Instagram, etc. This includes relevant content curation, copywriting, image or visual selection/editing, and scheduling.
• Ownership of the company’s participation in industry events, including the planning and execution of tradeshows, conferences, speaking engagements, etc.
• Creative development of sales support literature utilizing design platforms (Canva, Adobe CS)
• Design and activation of email marketing campaigns and landing pages utilizing company CRM (HubSpot).
• Development of company presentation material and pitch decks as needed.
• Oversight of internal marketing resource database, including but not limited to making certain content is current, synchronized across all mediums, intuitively organized, and readily accessible to internal business development team.
• Competency with the latest trends and tools, including AI (CoPilot & Claude).
• All other duties and projects as assigned.
• This position does not have supervisory responsibility.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field required.
• 0-3 years of experience in marketing, marketing analytics, or a related field.
• Proficiency in Microsoft Office Suite, with advanced Excel and PowerPoint skills.
Experience with HubSpot CRM or similar CRM platform preferred.
• Experience with Canva and Adobe Creative Suite preferred.
• Competency using AI tools to support marketing, research, and content development.
• Experience managing and analyzing multiple social media platforms.
• Strong analytical, organizational, and communication skills with attention to detail.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.
• Office presence required at least three (3) days per week, unless otherwise agreed upon with final approval by direct supervisor.
• Brightcore offers a full slate of medical, dental, and vision benefits including options to enroll in a Flexible Spending Account (FSA) and a Health Savings Account (HSA).
• PTO
• Financial Wellness Benefits
• Benefit Concierge Program through Health Advocate
• EAP - Employee Assistance Program
• Access to Marketplace for Discounted Goods & Services
• Brightcore Energy is committed to bringing together individuals from different backgrounds and perspectives.