Marketing Analyst

GamblingCareers.com; Lansing (MI); On-site; USD 73,500 - 136,500; Full time

Job summary

Aristocrat Interactive in the United States (Lansing, MI) seeks a seasoned BI professional to build, enhance, and maintain a BI platform supporting analytics and marketing operations. You will engage with business and operations teams from definition through delivery, develop reporting and dashboards, document processes, and implement light application updates to enable insights.

This role emphasizes data analysis, cross-functional collaboration, and the ability to transform complex data into

Qualifications

• Experience with SSRS and writing complex SQL queries.
• Proficient in Power BI reporting and dashboard development.
• Strong data integrity and validation skills.
• Ability to gather and document client requirements and translate into analytics solutions.
• Excellent written and verbal communication and attention to detail.

Responsibilities

• Analyze complex datasets and deliver actionable insights for digital initiatives.
• Benchmark performance across channels and provide growth recommendations.
• Assess CRM campaign performance and suggest new campaigns.
• Monitor industry trends and report to management.
• Elicit requirements from stakeholders and work with Product Owners to deliver them.
• Attend meetings to stay updated on requests and improvements.
• Participate in training to expand knowledge in analytics tools.
• Coordinate projects between stakeholders and vendors.

Skills

Data analysis

Requirements gathering

Communication

Collaboration

Time management

Education

Bachelor’s degree in Business / Marketing / Economics

Tools

SQL

SSRS

Power BI

Excel (Advanced)

Job description

The primary role of this individual will be to build, enhance, and maintain a business intelligence platform to support business intelligence and advanced analytics requirements. The selected candidate will engage with our business and operations teams from initial project definition through to project completion and will engage on multiple projects. Primary responsibilities will include the development of reporting and analytical solutions, a full suite of documentation, as well as some light application updates to enable such solutions.

Deliverables include company reporting and dashboard solutions, documentation, light application enhancements, and custom analysis. The results of your work will allow us to streamline our reporting operations and enable the generation of new insights that will allow us to transform our Analytics & Insights efforts to support business strategy, as well as marketing and operations.

What You’ll Do

• Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions
• Analyze and benchmark performance across multiple channels and platforms, and provide recommendations for areas of future growth
• Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns
• Perform industry monitoring and reporting to keep the management team well informed of interactive market trends and innovations
• Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered
• Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas, and provide support when necessary
• Attend training and conferences as necessary to build knowledge and refine skills
• Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned

What We’re Looking For

• 3+ years of experience working within a Marketing Analytics/Business Analytics environment, with a focus on strategy, operations, and marketing data analysis
• Bachelor’s degree or equivalent experience with a focus in Business, Marketing, or Economics preferred
• Knowledge of SQL Server Reporting Services (SSRS) with writing complex SQL Queries
• Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)
• Expertise in gathering and documenting internal and external client requirements
• Expertise in analyzing complex data sets and converting them into actionable insights, which drives business decisions
• Experience in ensuring data integrity and validating results, with high attention to detail and accuracy
• Support, advise, and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department
• Experience with the Power BI reporting tools.
• Capable of investigating, familiarizing, and mastering new data sets quickly
• Excellent written and verbal communication skills
• Strong problem-solving skills
• Motivated individual with technical-functional expertise who can collaborate with both business and technology teams
• Strong organizational and time management skills, with the ability to work independently
• Gaming analysis experience preferred but not required

Company Summary

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen

Travel Expectations

None

Pay Range

$73,500 - $136,500 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.