Marketing Analyst

Kelly; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Retirement savings plan

Paid holidays

Transit spending account

Job summary

Kelly is seeking a Marketing Analyst – Market Access Partnership Lead in Indianapolis, IN to drive the strategy and execution of U.S. market access initiatives for pharma/diagnostics partnerships.

The role involves shaping, proposing, and delivering access plans throughout the engagement lifecycle with an emphasis on quality and transparent partner communication. The position requires partnering with global functions, product teams, Business Development, and external stakeholders to develop and

Qualifications

• Bachelor’s degree or equivalent experience in health economics, public health, business, life sciences or related field.
• Minimum five years in market access, reimbursement, payer strategy, health economics, diagnostics, or pharma.
• Proven background in diagnostics/pharma market access; cross‑industry experience preferred.

Responsibilities

• Lead U.S. market access activities for pharma/diagnostics partnership opportunities with cross‑functional teams.
• Develop and implement U.S. market access strategies across Roche Diagnostics portfolio.
• Analyze access requirements: reimbursement, payer strategies, evidence, stakeholder engagement.
• Plan and deliver market access proposals, presentations, and executive communications.
• Translate agreements into actionable market access plans and manage milestones and governance.
• Lead or co‑lead access workstreams with clear accountability.
• Manage timelines, risks, budgets, and scope changes; escalate as needed.
• Develop reusable frameworks, tools, and templates for future partnerships.

Skills

Leadership

Project management

Communication

Stakeholder management

Strategic thinking

Education

Bachelor's degree in health economics or related field

Job description

Marketing Analyst – Market Access Partnership Lead

Location: Indianapolis, IN

Role Overview

The Market Access Partnership Lead serves as a pivotal member of the U.S. Market Access team, driving the strategy and execution for market access initiatives associated with pharmaceutical and diagnostics partnerships. You will be responsible for shaping, proposing, and delivering U.S. market access plans throughout the lifecycle of these engagements—from initial assessment to contracted execution—ensuring quality, transparency, and strong partner communication at all stages.

This role is based in Indianapolis, IN (onsite preferred).

Key Responsibilities

• Lead U.S. market access activities for pharma/diagnostics (pharma/dia) partnership opportunities, in close collaboration with global functions, product teams, Business Development, and other internal/external stakeholders.
• Develop and implement comprehensive U.S. market access strategies across the Roche Diagnostics portfolio, with an initial focus on Core Lab and Pathology Lab offerings.
• Analyze and define access-related requirements: product-specific reimbursement, payer strategies, evidence needs, stakeholder engagement, and market development.
• Scope, plan, and deliver market access proposals, strategies, presentations, and executive communications for both internal and external partners.
• Translate signed agreements into actionable market access plans and manage the delivery of key project milestones, deliverables, governance, and partner communication.
• Lead or co-lead access workstreams, providing cross-functional coordination and ensuring clear accountability for each project.
• Manage project timelines, risks, scope changes, budgets, and progress, escalating issues as necessary to maintain partnership health.
• Develop and refine reusable frameworks, tools, and templates to optimize speed, consistency, and quality of future market access partnerships.

Qualifications

• Bachelor’s degree in health economics, public health, business, life sciences, clinical discipline, or a closely related field; or equivalent relevant experience.
• Minimum five years of experience in market access, reimbursement, payer strategy, health economics, diagnostics, pharmaceuticals, consulting, or a related healthcare segment.
• Proven background in diagnostics and/or pharmaceutical market access; cross-industry experience highly preferred.

Preferred Skills And Experience

• In-depth understanding of the U.S. payer, reimbursement, and evidence landscape for diagnostic technologies; experience with biomarkers or companion diagnostics is a plus.
• Successful track record in developing and executing market access strategies that deliver measurable business, customer, and patient outcomes.
• Experience with proposal development, statements of work, project budgeting, timelines, and partner-facing deliverables.
• Demonstrated ability to support external partnerships, alliances, or client engagements.
• Outstanding cross-functional leadership and influence skills, including the ability to drive initiatives across extensive, matrixed U.S. and global teams.
• Strong project/program management skills, business acumen, and the capacity to handle multiple priorities simultaneously.
• Superior communication, presentation, and interpersonal skills, particularly in interactions with external partners and senior leadership.

Location & Travel

• This position is based in Indianapolis, Indiana (onsite preferred).
• U.S.-based remote work options will be considered for highly qualified candidates.
• The role requires up to 30% travel within the U.S. and internationally, depending on project needs and partner collaboration.

Benefits

• Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability.
• As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account.
• In addition, employees are entitled to earn paid sick leave under the applicable state or local plan.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Kelly may use AI-powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice.