Marketing Analyst

PayPal, Inc.; City of Albany (NY); On-site; USD 65,000 - 86,000; Full time

Benefits offered by this job

Mentorship

Flexible work

Growth opportunities

Job summary

PayPal, Inc. is seeking a Marketing Analyst in Albany, NY. The role focuses on demand generation, PR, and analytics, leveraging emotional intelligence workflows and tools to optimize campaigns.

You will partner with content teams, manage paid search, social and email programs, and turn leads into signed deals. The position emphasizes autonomy, collaboration, and growth within PayPal's marketing organization.

Qualifications

• 5+ years experience in public relations or marketing analytics.
• Strong communication and presentation skills.
• Ability to take ownership and drive results.

Responsibilities

• Turn cold sales marketing leads into signed deals across Albany, NY.
• Partner with Listening specialists to align content with demand-generation goals.
• Turn churned logos into win-back targets with a plan.
• Manage paid search, social, and email programs end to end.
• Prospect via cold calls, emails, and social selling to fill the pipeline.
• Keep the CRM accurate so forecasts are meaningful.

Skills

Public relations

Presentation

Ownership

Tools

Hootsuite

Google Analytics

Job description

Demand generation is messy, human, and rarely linear, which is why PayPal's Marketing Analyst opening rewards relentlessly curious thinkers over checklist followers. Bring Public Relations and Hootsuite sharpened over 5 years, and PayPal answers with $65,000 - $86,000 plus a clear path up.

Key Responsibilities

• Turn cold sales marketing leads into signed deals across Albany, NY
• Partner with Active Listening specialists to align content with demand-generation goals
• Turn churned sales marketing logos into win-back targets with a plan
• Manage paid search, social, and email programs end to end
• Prospect via cold calls, emails, and social selling to fill the part-time pipeline
• Keep the CRM honest so forecasts at PayPal mean something

What You'll Bring

• The kind of ownership that treats the company's money like your own
• A collaborator who makes the mid-level review feel less like an exam
• Comfortable presenting ideas to stakeholders at every level
• Hands-on experience with modern Emotional Intelligence workflows and tooling
• A solid foundation in Google Analytics, refined over 3+ years

PayPal has become the service-minded name sales marketing buyers across NY bring up when someone asks who actually knows Emotional Intelligence. We give people autonomy early and trust them to ask for support when they need it.

We pay $65,000 - $86,000 for this sales marketing position and back it with mentorship, flexibility, and real growth opportunities.

This role is in active recruitment, with a target start date just ahead.