Marketing AI Model Evaluation SME

OpenTrain AI; Northern (KY); Hybrid; USD 83,000 - 110,000; Part time

Job summary

OpenTrain AI is seeking a Marketing AI Model Evaluation SME for an expert-level contractor role. You will review AI model outputs for marketing tasks, write accurate solutions grounded in real marketing practice, and develop scoring rubrics for brand strategy, growth marketing, and campaign reasoning work.

You will support research and engineering teams by improving the quality and consistency of training data used for foundational AI models.

Qualifications

• 8+ years of professional experience in marketing, such as brand strategy, growth marketing, or performance marketing.
• Hands-on experience evaluating LLM or AI model outputs against rubrics or structured scoring criteria.
• Ability to write clear, accurate, and well-reasoned feedback on model answers.

Responsibilities

• Evaluate AI model outputs against structured rubrics and provide written feedback on correctness, judgment, and reasoning quality.
• Design marketing tasks and write well-reasoned solutions grounded in practical marketing experience.
• Develop and refine evaluation guidelines and scoring rubrics specific to marketing tasks.
• Collaborate with other subject matter experts to improve consistency and accuracy in training data.
• Guide research and engineering teams on brand strategy, growth marketing, and campaign reasoning tasks.

Skills

Brand strategy

Growth marketing

Performance marketing

Campaign reasoning

Education

Bachelor's degree in Marketing

Job description

About OpenTrain

OpenTrain AI is the hiring and contracting organization for this role and the #1 platform for finding and building careers in AI training and data labeling. We help specialists discover relevant projects, build a credible profile, and grow their work in this rapidly expanding field.

• Contractor opportunity with part-time engagement
• US-based role
• English-language work
• 20+ hours per week

About AI Model Evaluation

AI training is the human side of building artificial intelligence. Specialists review model responses, write high-quality examples, and provide structured feedback so AI systems can produce more accurate, useful, and well-reasoned results.

In this work, your marketing judgment helps shape how advanced models approach brand strategy, growth marketing, performance marketing, and campaign decisions.

• Contribute to cutting-edge AI development
• Apply practical professional expertise to model improvement
• Support the quality and consistency of training data

The Role

OpenTrain is seeking a Marketing AI Model Evaluation SME to review AI model outputs for marketing tasks, write accurate solutions grounded in real marketing practice, and develop scoring rubrics for brand strategy, growth marketing, and campaign reasoning work.

You will support research and engineering teams by improving the quality and consistency of training data used for foundational AI models. This is an expert-level contractor role for a marketing professional with 8+ years of experience and hands-on experience evaluating LLM or AI outputs.

• Expert-level marketing subject matter expertise
• Focus on brand strategy, growth marketing, performance marketing, and campaign reasoning
• Pay range: $60 to $80 per hour
• Part-time contractor engagement

What You'll Do

• Evaluate AI model outputs against structured rubrics and provide written feedback on correctness, judgment, and reasoning quality.
• Design challenging marketing tasks and write well-reasoned solutions grounded in practical marketing experience.
• Develop and refine evaluation guidelines and scoring rubrics specific to marketing tasks.
• Collaborate with other subject matter experts to improve consistency and accuracy in training data.
• Guide research and engineering teams on brand strategy, growth marketing, and campaign reasoning tasks.

Requirements

This role requires deep professional marketing experience and the ability to translate real-world judgment into clear, consistent AI evaluations. You should be comfortable assessing nuanced marketing decisions and explaining why an answer is correct, incomplete, or misguided.

• 8+ years of professional experience in marketing, such as brand strategy, growth marketing, or performance marketing
• Hands-on experience evaluating LLM or AI model outputs against rubrics or structured scoring criteria
• Ability to write clear, accurate, and well-reasoned feedback on model answers
• Strong verbal and written communication skills
• Problem-solving ability and sound interpersonal judgment
• Strong judgment for campaign reasoning and brand decisions

Helpful Background

• Experience at a top-tier marketing organization
• Demonstrated career progression in marketing leadership roles
• Ability to apply real-world brand and growth judgment to AI evaluation work

Why Build an AI Training Career

AI training and data labeling are growing ways to work in technology without moving into a traditional software role. Marketing experts contribute by evaluating responses, creating examples, and helping models learn how to reason about complex professional work.

OpenTrain helps you build a lasting profile around this experience, discover projects aligned with your expertise, and develop a long-term portfolio in AI training and data labeling.

• Work on how state-of-the-art AI systems behave
• Use specialized expertise in a flexible, part-time format
• Build experience in a fast-growing technology field