Marketing AI Automation Lead — Scale Campaign Growth

Austin Community College; Irvine (CA); On-site; USD 85,000 - 115,000; Full time

Job summary

A community-focused educational organization is seeking a Marketing Automation Specialist to drive transformational marketing strategies using AI-driven tools in Irvine, CA. The role involves managing campaigns, optimizing lead generation, and collaborating with cross-functional teams. Ideal candidates should have 3+ years in marketing automation, expertise in platforms like Cake and HubSpot, and strong analytical skills. This position offers a dynamic work environment and competitive compensation between $85,000-$115,000.

Qualifications

• 3+ years of experience in marketing automation or campaign operations.
• Hands-on experience with platforms such as Cake, HubSpot, or Salesforce.
• Strong analytics skills and a passion for data-informed decision-making.

Responsibilities

• Configure and optimize Cake lead integrations for seamless performance.
• Implement AI-based lead scoring and routing to maximize efficiency.
• Track and analyze key metrics like Customer Acquisition Cost and conversion rates.

Skills

Marketing automation

Campaign operations

Analytics

Creative problem solving

Tools

Cake

HubSpot

Salesforce

Zapier

Job description

A community-focused educational organization is seeking a Marketing Automation Specialist to drive transformational marketing strategies using AI-driven tools in Irvine, CA. The role involves managing campaigns, optimizing lead generation, and collaborating with cross-functional teams. Ideal candidates should have 3+ years in marketing automation, expertise in platforms like Cake and HubSpot, and strong analytical skills. This position offers a dynamic work environment and competitive compensation between $85,000-$115,000.