Marketer for Senior Living

Homestead Home Health Care Services; Pontiac (IL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid time off

Job summary

Cranberry Park West Bloomfield Senior Living Community is under new management. We seek a seasoned marketer to lead internal and external marketing, build referral networks, and drive census growth.

You will collaborate with leadership to strengthen brand, image, and reputation across the community and with hospitals and facilities. The role requires a proactive, self-starting professional with 2+ years in business development and sales within senior healthcare.

Qualifications

• Knowledge of creating and driving sales culture in the community.
• Knowledge of the Senior Living industry and understanding service levels.
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community.
• Relationship-building with hospitals, SNFs, and specialty physician offices to drive business.
• Self-starting, focused, goal-oriented.
• Communicating daily to the Executive Director and Director of Sales regarding appointments/leads.
• Ability to achieve and exceed census goals.
• Generate leads, schedule and tours, manage CRM system.
• Self-scheduling appointments that impact Sales.
• Develop a business development plan and integral referral relationships.
• Knowledge of competitors and points of difference.

Responsibilities

• Lead internal and external marketing of the community to grow census.
• Develop a business development plan and align referral relationships.
• Generate leads, schedule tours, and manage CRM to track opportunities.
• Collaborate with Executive Director and Director of Sales to optimize sales efforts.
• Travel locally to networking events and referral sources to spread awareness.

Skills

Exceptional communication

Sales culture

Relationship building

Self-starting

CRM management

Business development

Networking

Market knowledge

Tools

CRM system

Job description

Responsibilities/Qualifications

Notification of New Management – Exciting Opportunities at Cranberry Park West Bloomfield!

We are thrilled to announce that Cranberry Park West Bloomfield Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

License or certification:

• Driver's License (Required)

Travel:

• 75% (Required) – local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits:

• Medical, dental, and vision insurance
• Paid time off