Marketer for Senior Living

Parallel; Pontiac (MI); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

BNM123

Job summary

Cranberry Park West Bloomfield Senior Living Community seeks a marketing professional to lead sales initiatives and increase census. You will build relationships with hospitals, SNFs, and physicians to drive leads and tours and collaborate with leadership to strengthen brand image.

The role requires local travel (75%) and ensures a proactive, self-starting approach to meet census targets and growth in a competitive market.

Qualifications

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Understanding senior living services (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehab)
• Exceptional communication skills
• Identifying new strategies to increase visits to the community
• Building relationships with hospitals, SNFs, and specialty physician offices to drive business
• Self-starting, goal-oriented and proactive
• Daily communication to leadership about appointments and leads
• Ability to achieve and exceed census goals
• Generate leads, schedule tours, manage CRM
• Self-scheduling appointments influencing sales
• Develop a business development plan and integral referral relationships
• Know competitors and differentiate the community
• 2 years in Business Development (Required)
• 2 years in Senior Healthcare (preferred)
• 2 years in Sales (Required)

Responsibilities

• Lead generation and promotion of the community to increase census
• Drive internal and external marketing to strengthen brand image
• Collaborate with leadership to ensure top-quality service and marketing alignment
• Develop referral relationships with hospitals and physician offices
• Schedule and execute community tours and manage CRM data
• Travel locally to network events and referral sources
• Create and implement a business development plan
• Monitor market competition and identify differentiators
• Communicate sales performance and leads to Executive Director and Director of Sales

Skills

Sales

Relationship building

Communication

Lead generation

Marketing strategy

Healthcare partnerships

Job description

Responsibilities/Qualifications

Notification of New Management - Exciting Opportunities at Cranberry Park West Bloomfield!

We are thrilled to announce that Cranberry Park West Bloomfield Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

License or certification:

• Driver's License (Required)

Travel:

• 75% (Required) - local travel to networking events, referral sources, and assessments

Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits:

• Medical, dental, and vision insurance
• Paid time off
• BNM123