Marketer for Senior Living

Bridgeway Park Superior; Ann Arbor (MI); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

BNM123

Job summary

Bridgeway Park Superior Senior Living Community is under new management and actively expanding its team with a dynamic marketing leader. The role focuses on driving census growth through strategic community outreach, hospitals, and referral networks, while preserving the brand and reputation of the community.

Local travel is required (75%), with some flexible hours to support leasing operations and outreach events.

Qualifications

• Knowledge of creating and driving sales culture in the community with positive influence.
• Experience in Senior Living service levels (Independent Living to Memory Care).
• Exceptional communication skills and ability to build relationships with hospitals and facilities.
• Able to generate leads, schedule tours, and manage CRM to drive census growth.
• Self-starting, goal-oriented, and able to travel locally for outreach (75%).
• Experience communicating with Executive Director and Director of Sales on appointments/leads.
• Ability to achieve and exceed census goals and develop a business development plan.

Responsibilities

• Drive internal/external marketing to grow census and brand image.
• Collaborate with leadership to align on strategies and outreach.
• Identify new strategies to increase visits and referrals.
• Develop relationships with healthcare and referral sources to drive business.
• Schedule and conduct tours; track leads in CRM; report progress.

Skills

Sales culture

Senior Living industry

Communication skills

Lead generation

CRM management

Relationship building

Self-starting

Goal-oriented

Tour scheduling

Regional travel

Tools

CRM

Job description

Notification of New Management - Exciting Opportunities at Bridgeway Park Superior!

We are thrilled to announce that Bridgeway Park Superior Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)
• Driver's License (Required)
• Travel: 75% (Required) - local travel to networking events, referral sources, and assessments

Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits:

• Medical, dental, and vision insurance
• Paid time off
• BNM123