Hospice and Palliative Marketing Rep

Affinity Health Management; Cleveland (OH); On-site; USD 45,000 - 70,000; Full time

Job summary

Affinity Health Management is seeking a Community Liaison to lead marketing initiatives, build relationships with patients, referral sources, and payers, and support strategic planning in Ohio. The role emphasizes aggressive marketing, strong communication, and community resource navigation to enhance the organization’s market position.

You will collaborate with the Administrator, manage marketing budgets, and develop plans that align with budgeted objectives, while representing the organization

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three years in healthcare marketing management, hospice care preferred.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates strong communications, negotiation, and public relations skills.
• Shows autonomy, organization, assertiveness, flexibility and cooperation.

Responsibilities

• Develop and implement daily marketing activities in collaboration with the Administrator.
• Monitor resources to align with budget limitations.
• Create a comprehensive marketing plan to meet budget targets.
• Drive marketing and promotional initiatives to achieve volume projections.
• Establish and maintain relationships with referral and payer sources.
• Shape perceptions of Affinity Health Management as a quality provider.
• Support strategic planning with opportunities for new or improved services.
• Maintain knowledge of markets, government agencies, payers, and competitors.
• Share market knowledge with appropriate organization personnel.
• Help customers access community resources when needed.
• Track and report cost effectiveness of marketing efforts.

Skills

Marketing management

Public relations

Negotiation

Communication skills

Autonomy

Education

Bachelor's degree in Marketing

Job description

Job Title/Position: Community Liaison

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

• Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of Affinity Health Management as a high quality provider of services.
• Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Affinity Health Management markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Affinity Health Management.
• Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job.The incumbents may be requested to perform job-related tasks other than those stated in this description.

Job Title/Position: Community Liaison

Position Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
• At least three (1) years experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.