Market Strategy & Growth Leader

GE Vernova; United States; A distancia; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

GE Vernova seeks a Growth Leader for North America to shape regional market strategy, assess TAM/SAM/SOM, and align with global product lines. You will define end-to-end solution architecture and drive demand through cross-functional collaboration.

In this customer-facing, strategic role you will own the regional commercial plan, partner with Marketing to drive demand, and ensure profitable growth through market intelligence and strong solution positioning.

Responsabilidades

• Own the market assessment and sizing for North America by developing TAM, SAM, and SOM analyses and identifying trends.
• Define market segmentation and target account lists to guide prospecting and acquisition.
• Collaborate with Global Product Line on market intelligence to inform roadmap planning.
• Support long-term strategy by providing regional market insights for 3–5 year product direction.
• Create the commercial strategy and go-to-market plan with regional positioning and value propositions.

Descripción del empleo

Job Title: Growth Leader - North America

Role Summary: The North American Growth Leader is a strategic commercial role responsible for driving regional market assessment, segmentation, and long-term product strategy. Serving as the bridge between regional market realities and global product lines, you will define end-to-end solution architecture, craft go-to-market attack plans, and partner with Marketing to drive demand. While you own early-stage prospecting, qualification, and internal solution advocacy, you will collaborate closely with Sales to advance opportunities, ultimately accountable for commercial pipeline growth, target account penetration, and profitable solution margins.

Essential Responsibilities

• Own the market assessment and sizing for North America: develop TAM, SAM, and SOM analyses, identify trends, and ensure consistent methodology across the team.
• Define, implement and maintain market segmentation and target account lists: develop segmentation criteria, identify buyer personas, and build standardized target account lists to guide prospecting and acquisition.
• Collaborate with Global Product Line on North American market intelligence: feed regional insights, regulatory trends, and competitive findings into global roadmap planning.
• Support Long Term Strategy (LTS) planning: provide regional market insights and multi-year evolution perspectives to inform 3-5 year product strategy.
• Create the commercial strategy and attack plan: define regional positioning, value proposition, and go-to-market approaches. Own the sales playbook that translates strategy into execution.
• Develop and own the overall solution definition end-to-end: build the complete architecture (hardware, software, licensing, TCO) as a master reference for consistent positioning.
• Facilitate demand creation and customer engagement: coordinate with Marketing on lead flow, speak at events, and conduct product demos (as a non-technical SME) to articulate solution value.
• Own prospecting and opportunity identification: qualify new opportunities using strategic discovery, handing off to Sales once a commercial approach is defined.
• Support the progression of qualified opportunities through the sales cycle: provide market and architecture context to Sales during proposals, attending key customer moments without owning execution.
• Act as champion for the solution internally: drive awareness across teams, train Sales on positioning at launch, and feed customer learnings back to the business.

Metrics & Accountability

• Market sizing completion and target account list accuracy.
• Commercial pipeline growth (count and dollars) from self-sourced prospecting.
• Customer pilots and POC placements at high-priority target accounts.
• Profitable solution growth and gross margin by segment.

Job Description Summary

The Market Growth leader is responsible for developing and executing regional market strategy and commercial attack plan for assigned Grid Automation, Sensing and Diagnostic Solutions. This is a customer-facing, market-driven strategy role that owns the foundation for all downstream sales and commercial activity.

Essential Responsibilities

• Own the market assessment and sizing for North America: develop and drive market size analysis including TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market). Identify market trends, adoption patterns, regulatory drivers, and competitive positioning. Ensure consistent methodology and credible market perspective across the team.
• Define, implement and maintain market segmentation and target account lists: develop market segmentation criteria, identify high-priority customer types and buyer personas. Build and maintain target account lists in common format across all Growth Leaders to guide prospecting and customer acquisition strategy.
• Collaborate with Global Product Line on North American market intelligence: feed regional market insights, segmentation, regulatory trends, and competitive findings into global roadmap planning to ensure regional market realities inform product decisions.
• Support Long Term Strategy (LTS) planning: provide regional market insights and multi-year market evolution perspective to inform 3-5 year product strategy. Validate regional market assumptions and ensure regional customer needs and competitive positioning are reflected in long-term product direction.
• Create the commercial strategy and attack plan: define regional positioning, value proposition, and customer use cases informed by market assessment and global guidance. Develop go-to-market approach targeting high-priority accounts. Own the sales playbook that translates strategy into sales execution.
• Develop and own the overall solution definition end-to-end: build and articulate the complete solution architecture including hardware components, software capabilities, licensing model, integration points, deployment approach, and to