Market Sales Manager – SMERF

Springhill-Suites-Atlanta-Downtown; Atlanta (GA); On-site; USD 73,000 - 89,000; Full time

Job summary

Peregrine Hospitality is seeking a Market Sales Manager – SMERF in Atlanta. You will identify and develop target accounts, nurture client relationships, and drive revenue, ADR, and transient group business through outside calls, trade shows, and site visits.

Build long‑lasting relationships with clients, GSOs, and peers to contribute to the hotel's financial success. The role requires 5+ years’ sales experience in Marriott/Hilton environments, a Bachelor's degree, and flexibility for shifts

Qualifications

• Bachelor's degree required or equivalent combination of education and experience.
• Minimum 5 years’ sales experience in area/market role with Marriott & Hilton brand experience.
• Will be required to work flexible scheduled shifts based on business needs.

Responsibilities

• Exceed monthly, quarterly, and annual sales goals.
• Maintain active target accounts for ongoing relationship development.
• Establish new client relationships and maintain existing ones.
• Actively solicit new business opportunities through prospecting target lists.
• Penetrate key market activities to bring profitable business to the hotel.
• Respond promptly to group sales opportunities within defined parameters.
• Collaborate with on-property resources to coordinate sales efforts.
• Capture and close the best opportunities for the property based on market conditions.
• Coordinate and plan FAMs, events, and site inspections with communication to Events.
• Execute and support operational aspects of business booked; transfer information to Events per standards.
• Resolve guest issues arising from the sales process and escalate as needed.
• Maintain knowledge of department policies, service standards, brand guidelines, and safety procedures.

Skills

Leadership

Sales prospecting

Relationship building

Communication

Team collaboration

Education

Bachelor's degree

Job description

As a Market Sales Manager – SMERF, you are responsible for identifying and developing target accounts, as well as nurturing existing client relationships to meet or exceed individual sales goals for revenue, ADR, and transient group business in the Atlanta area. The role involves proactive sales activities such as outside calls, trade shows, and site visits within your assigned market. Building long-lasting, trusting relationships with clients, GSOs, and peers is essential. Additionally, you must understand your role in achieving the hotel’s overall financial success. Hotels include, Element Atlanta Buckhead, Springhill Suites Atlanta Downtown, Tru by Hilton Atlanta Galleria Ballpark.

• Exceed established monthly, quarterly, and annual targeted sales goals.
• Maintain an active list of target accounts to ensure continuous relationship development.
• Establish new client relationships andmaintainsexisting relationships to maximize revenue.
• Activelysolicitsnew business opportunities through prospecting target clientlists.
• Seeks methods to penetrate key business activities within the market andfindsprofitable ways to bring this business to the hotel.
• Respond in a timely manner to incoming group sales opportunities that are within pre-defined parameters.
• Work collaboratively with other sales channels (e.on-property resources) to ensure sales efforts are coordinated, complementary, and not duplicative.
• Capture and close the best opportunities for the property based on market conditions, the property's needs, and within the hotel parameters.
• Coordinates and plans all familiarization tours (FAMs), in-market customer events, and site inspections—both for out-of-market and in-market accounts—ensuring thorough communication with Event Management and effective data collection to support targeted planning, while tracking bookings and leads generated from these activities.
• Execute and support the operational aspects of business booked. Transferaccurate, complete, andtimelyinformation to the Events departmentin accordance withhotel and brand standards.
• Effectively resolve guest issues that arise as a result of the sales process.Bring issues to the attention of the property and sales leadership team asappropriate.
• Maintain knowledge of andcomply withdepartmental policies, service procedures, 4 Keys service standards,brandguidelines,andsafety and security procedures.
• Perform alladditionalduties asassigned by management.

Skills and Abilities

• Strong leadership skills and the ability to apply them in a dynamic environment.
• Participate inestablishinggoals andobjectivesfordepartment.
• Must have strategic planning skills; ability to translate financial concepts into actionable business strategies and tactics.
• Must be able to define problems, collect data,establishfacts, and draw valid conclusions.
• Understand and align with the mission, vision, and goals of the hotel.
• Prioritize tasks, work efficiently with limited supervision, and manage multiple tasks with attention to detail, speed, and accuracy.
• Communicate effectively in the primary workplace language,demonstratingexcellent communication, follow-up, and organizational skills.
• Work well under pressure and in challenging conditions, using good judgment to resolve problems, follow directions, and collaborate effectively as part of a team.

Education: Bachelor’s degree required or equivalent combination of education and experience

Experience: Minimum 5 years’ experience of sales experience in area or market role with Marriott & Hilton brand experience.

Additional: Will be required to work flexible scheduled shifts based on business needs

Pay:

The rate of pay for this position is $81,000 annually plus quarterly sales incentive eligibility.

Physical Requirements & Working Conditions:

• Flexible and long hours sometimes required
• Must be able to lift and/or carry up to 50 pounds
• Ability to hear, understand and communicate orally and in writing to communicate with staff, vendors, and guests a normal in-person and phone conversation
• Ability to stand and walk for extended periods of time
• Ability to bend and twist, push and pull, stoop, and kneel

Disclaimer

All duties and requirements stated are essential job functions. This description is not an exclusive or exhaustive list of all functions that an associate in the position may be asked to perform. This does not create an employee contract, express implied, or otherwise, and does not alter the “at will” employment relationship of the employer or employee. Management reserves the right to change, modify and/or alter any of the duties listed to meet business needs.

Reasonable Accommodation Statement

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. If you need accommodation for any part of the application process because of a medical condition or disability, please contact: [e-mail]

Equal Opportunity Employer Statement

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability (physical or mental), medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We are committed to complying with the California Fair Employment and Housing Act (FEHA), Title VII of the Civil Rights Act, the Americans with Disabilities Act (ADA), and all other applicable equal opportunity laws. Peregrine Hospitality is an Equal Opportunity Employer M/F/Disability/Veteran and Drug Free.

Peregrine Hospitality participates in E-Verify. Upon hire, your employment will be contingent on proof of identity and eligibility to work in the United States, which will be confirmed through the federal E-Verify system.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.