Digital Marketing Specialist - Account Manager

MARVESTING; Lancaster (Lancaster County); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

On-the-job training

Career growth

Lunch‑and‑Learns

Job summary

WebFX, a full‑service digital marketing agency, seeks an on‑site Marketing Account Manager in Lancaster, PA. You’ll manage client relationships, develop data‑driven SEO/PPC strategies, and optimize campaigns for ROI.

Training and advancement paths are available as part of a growing team dedicated to digital marketing excellence. Ideal candidates have a bachelor’s degree, 1–2 years in SEO/digital marketing, strong communication, and familiarity with AI tools and analytics.

Qualifications

• Bachelor's Degree required; all majors welcome
• GPA 3.4 or above
• 1 year SEO/digital marketing experience or 2 years in marketing
• Strong customer service and communication skills
• Agency experience is a plus
• Proficient with Excel/Google Suite and AI tools
• Good understanding of SEO, Google Ads, Analytics, and HTML

Responsibilities

• Serve as partner and point of contact for a portfolio of clients, providing insights to drive digital marketing success
• Build long-lasting client relationships to maintain high retention
• Develop and execute data-driven digital marketing strategies (SEO, AI visibility, PPC)
• Manage paid search budgets across engines for ROI
• Optimize client websites for on-page SEO and visibility
• Design web pages and ensure content and functionality are up-to-date
• Analyze campaign performance in GA and RevenueCloudFX to identify trends
• Interpret analytics and market data to update strategies
• Calculate ROI and present regular optimization reports
• Lead keyword research and competitive analysis
• Lead A/B and usability testing to improve conversions

Skills

Customer service

Verbal & written communication

Presentation skills

Agency experience

Data-driven decision making

AI tools familiarity

Education

Bachelor's Degree

GPA 3.4+

Tools

Excel/Google Suite

AI tools

SEO knowledge

Google Ads

Analytics

HTML

Job description

About the Role

WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.

The Qualifications: Who You Are

Education:

• A Bachelor's Degree: All majors welcome!

• GPA: 3.4 or above

Related Experience and Skills:

• Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role

• Outstanding customer service skills

• Strong verbal and written communication skills

• Presentation skills

• Experience at a marketing/advertising agency (a bonus!)

Tools/Technical Skills:

• Excel/Google Suite

• Confident familiarity with using AI tools

• General knowledge of SEO and AI search visibility

• General knowledge of Google Ads and Analytics

• General knowledge of HTML

Qualities and Traits:

• You're interested in the web, and like keeping up with new technology

• You're professional, dependable, and self-motivated

• You take pride in your work and always strive for high-quality results

• You work with urgency and enjoy getting things done

• You're proactive when it comes to solving problems

• You're a lifelong learner, and are always looking to stretch and grow your skills

• You love thinking both creatively and analytically, and love using data to make decisions

If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!

The Job Responsibilities: What You'll Do

Client Relationship Management

(About 40% of your day)

• Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success

• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Marketing Campaign Strategy & Execution

(About 35% of your day)

• Develop and execute data‑driven digital marketing strategies, including SEO, AI Search Visibility, and PPC, aligned with client business objectives

• Manage significant paid search budgets across top‑tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets

• Optimize client websites for search engines (on‑page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic

• Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up‑to‑date

Performance Analysis & Reporting

(About 15% of your day)

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization

• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

• Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations

Marketing Research & Testing

(About 10% of your day)

• Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision‑making

• Spearhead A/B and usability testing, leveraging data‑driven insights to improve conversion rates and enhance user experience

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

• Initial training to learn foundational hard skills over the first few months on the job

• Ongoing advanced training sessions from industry experts as you progress further in your role

• Regular team Lunch‑and‑Learns in our on‑site training amenities

Career Growth and Upward Progression Paths

• All our roles include a built‑in, upward promotional path within WebFX

• Merit‑based promotions are abundant for new team members who meet or exceed performance metrics

• Regular 1‑on‑1 check‑ins with a manager to support career growth

Potential promotional path for Digital Marketing Specialist - Account Manager:

• Digital Marketing Analyst

• Digital Marketing Consultant

• Lead Internet Marketing Consultant

• Sr. Internet Marketing Consultant

In‑Person Experience Alongside Our Team of Industry Experts

• This position is based fully on‑site at our Lancaster, PA office, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

• Negotiable

Meet WebFX: Who We Are

Hi there! We're WebFX, a full‑service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast‑growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world‑class digital marketing solutions to mid‑size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Learn more about our Lancaster location here!

Why Choose WebFX?

Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times

Individual and Company Growth: Merit‑based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally

Training and Development: Entry‑level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business

Flexible Schedule: Start your day between 8-10 am - when you do your best work

Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching

100% Company 401k Matching: Up to 4%

Work-Life Balance: Generous PTO, new parent support (and paw‑ternity leave!)

Tech and Equipment: All technology & equipment provided - every FXer receives a tech set‑up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!

Health & Wellness: Employee wellness program including a free FitBit, fitness challenges, and a Headspace account

Office Perks:Pet‑friendly office spaces, casual dress code, surprise catered meals, and more

Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More! Home buyer program, profit sharing, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high‑quality work that makes a real‑world impact for our clients

Check out our culture on social media:

Instagram

Twitter

Facebook

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation.

You can learn more on our website here!