Jr. Digital Marketing Specialist

WebFX, Inc.; Lancaster (Lancaster County); Sur place; USD 50 000 - 53 000; Plein temps

Avantages offerts par ce poste

Health insurance

401k matching

On-site office in Lancaster

Résumé du poste

WebFX is seeking an entry-level Marketing team member in Lancaster, PA. The role involves client relationship-building, data-driven digital marketing, and ongoing training. A bachelor’s degree and strong academics are favored, with comprehensive on-the-job training provided.

You’ll gain experience in SEO, PPC, content planning, CRO, and analytics, with potential career growth and an on-site team environment in Lancaster.

Qualifications

• Bachelor's degree required or soon-to-be graduate.
• GPA of 3.4+ is preferred.
• Experience in any field is acceptable; training provided.

Responsabilités

• Serve as the direct point of contact for a list of clients; provide industry advice and recommendations.
• Plan and execute data-driven SEO and AI-driven visibility strategies; manage PPC campaigns.
• Analyze campaign data in Google Analytics and other tools; prepare monthly reports.
• Conduct industry and keyword research; perform A/B tests and usability testing.

Connaissances

Verbal communication

Written communication

Customer service

Presentation skills

Analytical skills

Research skills

Digital marketing exposure

Copywriting for web

Formation

Bachelor's Degree

GPA 3.4+

Outils

Excel/Google Suite

Google Analytics

Basic HTML

AI tools familiarity

Description du poste

About the Role

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we’ll train you on everything you need to know.

The Qualifications: Who You Are

Education:

• A Bachelor's Degree: All majors welcome!

• GPA: 3.4 or above

Suggested Experience and Skills:

• Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)

• Strong verbal and written communication skills

• Customer service experience (in any industry)

• Presentation skills

• Analytical and research skills

• Digital marketing experience (a bonus!)

• Copywriting for the web experience (a bonus!)

Tools/Technical Skills:

(Not required, but awesome to have!)

• Excel/Google Suite

• Google Analytics

• Basic HTML

• Familiarity with using AI tools

Qualities and Traits:

• You're interested in the web, and like keeping up with new technology

• You're professional, dependable, and self-motivated

• You take pride in your work and always strive for high-quality results

• You work with urgency and enjoy getting things done

• You're proactive when it comes to solving problems

• You're a lifelong learner, and are always looking to stretch and grow your skills

• You love thinking both creatively and analytically, and love using data to make decisions

Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!

The Job Responsibilities: What You'll Learn to Do

Communicate with Clients

(About 40% of your day)

• Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals

• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Plan and Execute Digital Marketing Strategies

(About 35% of your day)

• Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients

• Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients

• Plan content strategy and build outlines for our team of copywriters

• Manage the planning and execution of CRO projects, and recommend CRO best practices for clients

• Perform light editing in the backend of client websites to correct errors and implement content

Analyze Marketing Campaign Data

(About 15% of your day)

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports

• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Perform Marketing Research and Testing

(About 10% of your day)

• Conduct industry research such as competitor analysis and keyword research

• Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job

• Ongoing advanced training sessions from industry experts as you progress further in your role

• Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

• All our Jr-level roles represent the first step on an upward promotional path within WebFX

• Merit-based promotions are abundant for new team members who meet or exceed performance metrics

• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Digital Marketing Specialist:

• Digital Marketing Specialist

• Digital Marketing Analyst

• Digital Marketing Consultant

• Lead Internet Marketing Consultant

• Sr. Internet Marketing Consultant

In-Person Experience Alongside Our Team of Industry Experts

• This position is based fully on-site at our Lancaster, PA office, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

• $50,000 - $53,000 (potentially higher based on work experience)

Meet WebFX: Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Learn more about our Lancaster location here!

Why Choose WebFX?

Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times

Individual and Company Growth: Merit‑based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally

Training and Development: Entry‑level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business

Flexible Schedule: Start your day between 8-10 am - when you do your best work

Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching

100% Company 401k Matching: Up to 4%

Work-Life Balance: Generous PTO, new parent support (and paw‑ternity leave!)

Tech and Equipment: All technology & equipment provided - every FXer receives a tech set‑up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!

Health & Wellness: Employee wellness program including a free FitBit, fitness challenges, and a Headspace account

Office Perks:Pet-friendly office spaces, casual dress code, surprise catered meals, and more

Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More! Home buyer program, profit sharing, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

Instagram

Twitter

Facebook

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!