Market Research Analyst

Paper Transport, Inc.; De Pere (WI); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Comprehensive benefit package

Health Savings Account contributions

401k with company match

Paid time off and holidays

Wellbeing program (nurse partner)

Employee Assistance Program

Ongoing training and development

Job summary

Paper Transport, Inc. is seeking a Market Research Analyst to drive strategic growth by analyzing market trends, shipper verticals, and competitive dynamics within the dedicated freight and logistics sector.

You will support the business development team with proactive lead generation, presenting findings through visuals and executive summaries for leadership and cross-functional teams.

Qualifications

• Bachelor’s degree in Business, Logistics, Economics, or related field (helpful).
• 2–4 years of market research experience, preferably in transportation or logistics.
• Familiarity with AI research tools, data platforms, and market intelligence software.
• Strong analytical and storytelling skills to translate data into insights.
• Experience in lead generation or sales support is a plus.
• Knowledge of TMS and CRM systems is beneficial.

Responsibilities

• Conduct in-depth research on shipper verticals to identify demand patterns and service needs.
• Analyze competitor offerings and market positioning within dedicated contract carriage.
• Use AI-powered tools to generate insights on shipper behavior and industry forecasts.
• Monitor regulatory and macroeconomic factors affecting logistics and transportation.
• Collaborate with sales, operations, and strategy to align market intelligence with BD efforts.
• Leverage research findings to identify and contact prospective customers and qualify leads.

Skills

Market research

Data analysis

Storytelling

Lead generation

Sales support

Industry knowledge

Analytical thinking

Education

Bachelor's degree in Business/Logistics/Economics

Tools

AI research tools

Data platforms

CRM systems

TMS

Job description

Market Research Analyst – Dedicated Contract Carrier (Transportation Industry)

The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and competitive dynamics within the dedicated freight and logistics sector. This role combines deep research capabilities with proactive lead generation to support the business development team in identifying and qualifying new customer opportunities.

Key Responsibilities

• Conduct in-depth research on shipper verticals (e.g., retail, manufacturing, food & beverage) to identify demand patterns and service needs
• Analyze competitor offerings and market positioning within the dedicated contract carriage space
• Use AI-powered tools and platforms to generate insights on shipper behavior, industry forecasts, and emerging opportunities
• Monitor regulatory and macroeconomic factors affecting logistics and transportation
• Collaborate with sales, operations, and strategy teams to align market intelligence with business development efforts
• Leverage research findings to identify and contact prospective customers, qualifying leads for the business development team
• Present findings through visualizations, presentations, and executive summaries tailored to leadership and cross-functional teams

Qualifications

• Bachelor’s degree in Business, Logistics, Economics, or related field helpful
• 2–4 years of experience in market research, preferably in transportation or logistics
• Familiarity with AI research tools, data platforms, and market intelligence software
• Strong analytical and storytelling skills to translate complex data into strategic insights
• Experience in lead generation or sales support is a plus
• Knowledge of TMS and CRM systems is beneficial

Why PTI? Take a look at PTI’s advantages and apply today:

• Excellent company culture
• Comprehensive benefit package (medical, dental, vision, short-term disability, long-term disability, and life insurance)
• Employer contributions to your Health Savings Account
• 401k Retirement Savings with company match
• Paid Time Off and company paid holidays
• Drive Your Wellbeing Program (third party nurse partner available at no cost to you for financial, emotional, and physical wellbeing support)
• Employee Assistance Program
• Ongoing training and employee development opportunities

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.