Market Manager Emerging Brands - Dallas

Brown-Forman Corporation; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Brown-Forman Corporation is seeking a Market Manager for Emerging Brands in the Dallas area. This role drives brand growth through strategic market planning, hands-on account leadership, and cross-functional collaboration with distributors and internal teams.

You will lead education initiatives, secure priority placements, and translate data into actions while traveling as needed. Expect nights and weekends as required, with a focus on high-impact market execution.

Qualifications

• Minimum of 3 years of experience in beverage alcohol with an entrepreneurial mindset.

Responsibilities

• Develop rapport and call on targeted on-premise & off-premise accounts.
• Maintain and actively work the targeted account list.
• Sell with passion by hand-selling brands to gatekeepers (retailers, bar owners/managers, bartenders).
• Educate wait staff and coordinate brand education seminars to build advocacy.
• Secure priority brand visibility, menus, and features in target accounts.
• Analyze depletion data and translate insights into action.
• Lead development and execution of Emerging Brand platforms in Dallas market.
• Collaborate with stakeholders to plan and track distributor sales goals.
• Monitor brand performance and drive improvements in the market.
• Manage budgets to support financial success.
• Provide coaching and training to distributor teams and Brown-Forman staff.

Skills

Relationship building

Sales adeptness

Account management

Coaching & training

Tools

Google Suite

Microsoft Office

Job description

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Meaningful Work From Day

Step into a dynamic role as the Market Manager Emerging Brands for Dallas with Brown-Forman! Be at the forefront of driving brand success through innovative strategies, impactful relationships, and seamless execution, directly influencing the growth and visibility of our emerging brands in the vibrant Dallas market.

What You Can Expect

Trade Development

• Build Connections: Develop rapport and personally call on targeted on-premise & off-premise accounts.
• Target & Engage: Maintain and actively work the targeted account list.
• Sell with Passion: “Hand Sell” assigned a portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders).
• Educate & Inspire: Conduct wait staff training and coordinate brand education seminars in target accounts to create advocacy for Brown-Forman brands.
• Boost Visibility: Secure Brown-Forman priority brand visibility, menus, and features in targeted accounts.
• Turn Data into Action: Analyze data, including depletion reports, and convert insights into actions.

Market Planning & Evaluation

• Leadership: Lead development and oversee execution for Emerging Brand platforms in On and Off Premise and serve as the local “thought leader” for Brown-Forman Emerging Brands initiatives in the Dallas market.
• Strategize: Develop market plans for target accounts in collaboration with Emerging Brands Senior Regional Manager, State Manager, Operations Manager, and Field Marketing Managers.
• Set & Track Goals: Work with distributor channel manager to set goals and track distributor sales teams.
• Performance: Monitor assigned Brown-Forman portfolio brand performance with the expectation of exceeding market segment trends. Review local market performance monthly and make recommendations on how to improve performance.
• Collaborate: Participate in ongoing planning meetings with internal and external stakeholders as required.
• Manage Budgets: Manage budget responsibilities to drive financial success.

Training & Coaching

• Coaching: Serve as a field coach for agency partners with Emerging Brand Responsibility.
• Training & Coordination: Train distributor craft, off-premise, and on-premise teams on assigned Brown-Forman brands and their competitive set, and serve as Brown-Forman commercial team segment expert to coordinate training activities across the local Brown-Forman team.
• Collaborate: Conduct formal work-withs in the market with distributor sales teams a minimum of 5 days per month, in addition to independent market time.
• Continuous Improvement: Complete ride-with contact reports, work with distributor Division Manager, and copy Regional Sales Manager and State Manager on continuous improvement.

What You Bring to the Table

• Minimum of 3 years of experience in the beverage alcohol industry with a proven track record of meeting key metrics through an entrepreneurial mindset and innovative problem-solving.
• Demonstrated ability to build and maintain effective relationships with key stakeholders while fostering collaboration across channels, functions, and geographies to drive better results.
• Ensures clear and consistent communication with relevant parties, prioritizing Brown-Forman’s overall business objectives over individual territory or team goals, and fostering a culture of transparency within the team.
• Strong coaching and sales training skills, with a consistent presence in the market to engage with key accounts and customers.
• Proficient in commercial business operations software, including Google Suite, Microsoft Office, and other tools for budgeting and planning.
• Flexible and adaptable, with the ability to travel and work nights and weekends as required.
• Valid state driver’s license and is capable of lifting up to 60 pounds.

What Makes You Unique

• Industry Insight: Demonstrated knowledge of off/on-premise business and/or three-tier distribution system.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

Requisition Type:

• Requisition Type: Employee
• Management Level: Professional
• Global Job Level: P6
• Number of Openings Available: 1