Market Intelligence Analyst

dfa; Kansas City (KS); On-site; USD 65,000 - 90,000; Full time

Job summary

DFA seeks a Market Research and Insights Analyst to collect and analyze market trends, consumer preferences, and competitive data to guide strategic planning and marketing initiatives. You will partner with internal teams, develop presentations, build models, and deliver actionable insights through reports and dashboards, supporting dairy demand generation and business decisions.

Required is a university degree and 2–5 years of related experience, strong analytical skills, and proficiency with

Qualifications

• Undergraduate degree in marketing, economics, business administration, or related field; or equivalent mix of education and practical experience.
• 2 to 5 years of market research, marketing, analytical, industry, or related experience.
• Certification and/or license may be required during employment.

Responsibilities

• Compile market intelligence from industry, DFA, customers, and suppliers using primary and secondary research, competitor data, and industry reports.
• Analyze data to identify trends, opportunities, and threats; provide actionable recommendations.
• Monitor real-time market activity and communicate findings to team members or management.
• Develop relationships with internal staff and provide insight services as needed.
• Support strategic projects with research and insight; contribute to cross-functional initiatives.
• Build and maintain models; create reports summarizing key findings and insights.
• Develop presentations and deliver messaging to staff, members, customers, and industry stakeholders.
• Collaborate with sales, marketing, product development, and finance to align strategies with market insights.
• Participate in professional development to enhance skills and share market insights with teams.
• Utilize market research tools, databases, and software to streamline data collection and analysis.
• Other duties may be assigned as required.

Skills

MS Office

Data analysis

Reporting

Written communication

Stakeholder collaboration

Time management

Education

Undergraduate degree in marketing, economics, business administration, or related curriculum (or equivalent combination of education and practical work experience)

Certification and/or License – may be required during course of employment

Tools

Market research tools

Job description

Collect, analyze, and present data and insights related to market trends, industry developments, consumer preferences, and competitive landscapes that provide actionable insights to help guide decision-making processes, opportunity for dairy demand generation, and strategic planning. Provide support to internal groups (milk marketing, commercial divisions, communications, member service groups) through data insights, publication writing, and presentation development. Work on moderately complex assignments, lead small to mid-sized projects, and/or components of larger, more complex insights or research projects.

Job Duties and Responsibilities

• Compile market intelligence from across the industry (domestic/global markets), DFA, customers, and suppliers. This includes using various sources, including primary research, secondary research, competitor data, and industry reports
• Analyze customer, consumer, market, industry, and member data and insights to identify trends, opportunities, and threats in the market; assess the impact of these trends on the organization and provide recommendations
• Monitor and communicate real-time market activity to team members or management
• Develop relationships with internal staff and provide insight services as needed
• Provide research and insight support on strategic projects connected to broader division or company initiatives
• Build and maintain models, and create reports that summarize key findings and insights
• Develop presentations for consistent message and present approved material to various audiences, including staff, members, customers, and industry-related individuals
• Collaborate with cross-functional teams, including sales, marketing, product development, and finance, to align strategies with market insights; assist in the development of strategies and plans based on market intelligence
• Actively participate in professional development opportunities to enhance skillset required for role; share information and participate in market discussions with other groups internally
• Utilize market research tools, databases, and software to streamline data collection and analysis processes
• The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required.Other duties may be assigned as required

Education and Experience

• Undergraduate degree in marketing, economics, business administration, or related curriculum (or equivalent combination of education and practical work experience)
• 2 to 5 years of market research, marketing, analytical, industry, or related experience
• Certification and/or License – may be required during course of employment

Knowledge, Skills, and Abilities

• Knowledge of and skill with Microsoft Office Suite and company computer systems
• Analytical skills with ability to think through fundamental scenarios and networks
• Able to analyze, derive insights, and make recommendations from large amounts of data
• Able to research, gather data, compile information, and create reports
• Able to communicate clearly and effectively, both verbally and in writing, and translate technical topics into easy to understand concepts
• Able to effectively interact, collaborate, and coordinate with stakeholders
• Able to multi-task, meet deadlines, and organize own work activities
• Able to participate in various projects with sense of urgency
• Able to seek appropriate input and guidance throughout a process and then make quick, fact-based decisions with confidence
• Must be able to read, write and speak English

An Equal Opportunity Employer including Disabled/Veterans