Market Insights & Strategy Analyst

Etsy, Inc.; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Equity package

Annual performance bonus

Competitive benefits

Job summary

Etsy is seeking a Market Researcher to influence marketing decisions by deeply understanding Etsy’s audiences and our evolving competitive landscape. You will work with marketing teams and researchers to deliver insights and recommendations shaping the future of human commerce on Etsy.

This full-time role reports to the Senior Manager, Market Research. Eligible for equity, annual bonus, and comprehensive benefits.

Qualifications

• 3+ years of experience conducting primary market research, including brand tracking.
• Familiarity with lifecycle marketing and translating research into marketing recommendations.
• Strong quantitative research skills, including sampling, questionnaire design, data analysis, and reporting.
• Experience shaping lifecycle marketing strategy through research.
• Experience conducting product marketing research such as positioning testing or value prop testing.
• Comfort using AI tools to accelerate workflows with human oversight.
• Excellent data visualization skills and ability to tell clear narratives with data.

Responsibilities

• Partner with Product & Retention Marketing teams to guide marketing strategy and execution.
• Independently develop and execute research for tightly-scoped projects, including survey design, data analysis, insights, and reports, while aiding senior researchers on broader projects.
• Own key aspects of brand tracking, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting.
• Source and synthesize secondary research, including competitive intelligence.
• Contribute to market research operations, including project management and working with third-party vendors.
• Role may expand to other tasks as needed and evolve with Etsy's discretion.

Skills

Market research

Brand tracking

Quantitative research

Qualitative research

Survey design

Data analysis

Statistical testing

Data visualization

Google Slides

Communication

Collaboration

Tools

Google Slides

Job description

Etsy is seeking a Market Researcher to influence marketing decisions by deeply understanding Etsy’s audiences and our evolving competitive landscape. You will work with marketing teams and researchers to deliver insights and recommendations shaping the future of human commerce on Etsy.

This full-time role reports to the Senior Manager, Market Research. Eligible for equity, annual bonus, and comprehensive benefits.