Market Growth Director

Gather Health; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off + holidays

Employee assistance program

Job summary

Gather Health is seeking a Market Growth Director in Massachusetts to lead patient growth across Outreach Partners and Patient Experience Partners. You will educate communities and drive enrollment through events, partnerships, and inbound leads, advancing our social primary care model.

Own the growth plan, budget, and targets; hire and develop a top team; partner with health plans and community organizations; report to the SVP of Growth & Marketing, ensuring a seamless patient experience from

Qualifications

• Bachelor’s degree or equivalent work experience.
• Minimum of five years in Medicare/Medicaid sales.
• Minimum of five years in a metrics-driven sales setting.
• Minimum of two years leading a B2C sales team.
• Minimum of two years using a CRM.
• Ability to travel locally with a vehicle.
• Four days a week in the field at Gather centers in MA.
• Experience with Office tools such as Word, Excel, Outlook, SharePoint.
• Ability to work for any employer in the United States.

Responsibilities

• Lead OP and PEP teams with strategic direction and performance expectations.
• Develop and own the market growth strategy across lead gen, events, and partnerships.
• Hire, onboard, and build a high-performing team and train future leaders.
• Report performance, insights, and recommendations to executive leadership.
• Partner with Talent Acquisition, Finance, Clinic Operations, and senior leadership.
• Establish partnerships with health plans and community orgs to drive enrollment.
• Own market growth results, enrollment targets, and CRM-driven trends.

Skills

CRM usage

Travel readiness

Field presence

Leadership potential

Education

Bachelor’s degree or equivalent

Tools

HubSpot

Job description

Description

Who is Gather Health?

Gather Health is a collective of outreach partners, care partners, clinicians and, most importantly, patient partners who work together to reshape lives and communities. We bring hands-on social and medical care to our patients and work around their needs, both within our care facilities and in their homes. We work alongside local leaders to build communities and provide tailored care experiences that serve the seniors that live within them. When we Gather, we show love, compassion, community, and care.

What is the “Market Growth Director” job about?

The Market Growth Director will lead patient growth strategy and execution across their assigned market, overseeing two teams: Outreach Partners (OPs) and Patient Experience Partners (PEPs). OPs build relationships with key stakeholders and organizations in their community territories and educate prospective patients about Gather Health’s social primary care model through community events, local partnerships, and phone and in-person “connects,” all with the goal of enrollment. PEPs manage inbound leads, convert interested prospects into enrolled patients, and conduct patient experience calls to ensure every patient feels supported.

The Market Growth Director will own the market’s growth strategy, budget, and enrollment targets, and conversion performance across the full funnel. They will build and lead a high-performing team, from hiring to development, and establish strategic partnerships with health plans, community organizations, and other referral sources. Serving as the market’s growth leader, they will report performance and insights to executive leadership and partner with clinic operations to ensure a seamless patient experience from first touch to first visit. This is a strategic leadership role focused on building systems and leaders rather than individual outreach.

The success of this role directly expands patients’ access to the care they deserve high-quality, compassionate medical care alongside the social and community resources that improve their quality of life.

What are some of the day-to-day duties?

• Lead the market’s OP and PEP teams, setting strategic direction, priorities, and performance expectations
• Develop and own the market’s growth strategy across lead generation, inbound conversion, community events, and partnership developmentOwn hiring decisions and build a high-performing team, from workforce planning and interviews through onboarding
• Build scalable training and development programs that grow future leaders and drive long‑term team success
• Serve as the market’s growth leader, reporting performance, insights, and recommendations to the Senior Vice President of Growth & Marketing and executive leadership
• Partner with Talent Acquisition, Finance, Clinic Operations, and senior leadership to align growth plans with market capacity and budget
• Establish and lead strategic partnerships with health plans, political and civic leaders, community-based organizations, and programs serving the senior population
• Own market growth results, including enrollment targets, conversion rates, using CRM data to identify trends and drive continuous improvement

So, is this considered a “sales” role?

This is a performance-based role: your compensation is tied to the growth results your market delivers, including patient enrollment across your OP and PEP teams. In that sense, you are leading a sales organization. But growth at Gather Health looks very different from traditional sales.

Our teams don’t persuade people to buy products they don’t need or can’t afford. They introduce vulnerable seniors to a care model designed to produce significantly better clinical outcomes and lower total medical costs over time. We focus on quality over quantity and address the non‑clinical factors that affect seniors’ health, such as depression, isolation, loneliness, and lack of community support.

As Market Growth Director, you’ll build and lead teams that share this belief, creating a growth culture rooted in mission rather than pressure. When leaders and teams truly believe in what they offer, the results follow, and so does a deeply fulfilling career.

How is the pay structured?

The position offers a competitive base salary, plus commissions based on the number of patients you and your team enroll/recruit.

Who would I be reporting to?

This position reports to the Senior Vice President of Growth & Marketing, who has deep experience in the industry and serves on the senior leadership team.

What are the requirements for this position?

• Bachelor’s degree or equivalent work experience
• Minimum of five years of experience within the Medicare/Medicaid sales environment
• Minimum of five years of experience working in a metrics-driven sales setting
• Minimum of two years of experience having managed a B2C sales team
• Minimum of two years using a CRM
• Ability to travel locally to various events with access to a vehicle
• Minimum of four days a week in the field or at one of Gather’s centers in Lynn, Dorchester, Brockton or Quincy
• Experience with basic office tools such as Word, Excel, Outlook, SharePoint, etc.
• Ability to work for any employer in the United States

What are the preferred skills or experience?

• Recent experience with HubSpot
• Knowledge of the Value-Based-Care industry

What are the traits and characteristics of the ideal candidate most likely to succeed?

• Inspiring – others feel more motivated and positive around this person
• Decisive – often finds themselves being the decision maker in professional and social situations
• Confident – not afraid of things that are unknown to them
• Fair – dedicated to equity and does not play favorites
• Persistent – does not give up easily when things get tough
• Resilient – displays toughness and not easily discouraged
• Competitive – likes to win and takes on challenges with confidence
• Motivated – things like metrics, quotas, pay-for-performance, do not scare them
• Outgoing – likes attending events and meeting new people
• Relatable – naturally makes human connections with their warmth, humor, and demeanor
• Positive – sees glass as is half full vs. half empty
• Creative – looks for new ways to do things better
• Organized – manages time effectively and operates efficiently
• Reliable – takes responsibilities seriously and always shows up on time

What are the hours for this position?

Monday - Friday during standard business hours, although you may attend events in the evenings and weekends on occasion.

We are committed to supporting every aspect of your life by offering a total rewards package designed to support your health, financial security, and work-life balance:

• Health: Comprehensive medical, dental, and vision with day‑one eligibility
• Protection: Company-paid Life, Short-Term, and Long-Term Disability insurance
• Retirement: 401(k) with company match and immediate vesting
• Time Off: Generous PTO that increases with tenure and 11 paid company holidays
• Wellness: Employee Assistance Program (EAP) and supplemental benefit options

Gather Health is an Equal Opportunity Employer. All employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law.