Market Development Specialist

Caffey Distributing Company & Carolina Premium Beverage; Greensboro (NC); On-site; USD 42,000 - 56,000; Full time

Job summary

Caffey Distributing Company & Carolina Premium Beverage in Greensboro, NC is looking for a Market Development Specialist to drive brand distribution, rotate and merchandise shelves, and support events and route coverage across the zone.

The role focuses on maintaining 100% product distribution, accurate pricing, and effective in-store displays, ensuring planogram adherence, and coordinating with retailer management to grow the business.

Qualifications

• Equivalent to 1-3 practical trades or training.
• Over 6 months experience in beverage or related field.
• ABC Beer Permit.
• Internal candidates must have a recommendation from their manager or department head.

Responsibilities

• Run relief and vacation routes as needed and defined by the Territory Manager and Sales Manager.
• Formulate a plan to achieve distribution of all targeted brands and maintain 100% planogram distribution.
• Maintain inventory levels, proper ordering, and shelf space to prevent stockouts.
• Transmit customer orders accurately via the order system daily.
• Keep pricing and shelf tags correct at store level and maintain POS displays.

Skills

Planogram execution

Retail merchandising

Customer service

Inventory management

Route relief

Education

ABC Beer Permit

Job description

Job Details

Job Location: Caffey Legal Address - Greensboro, NC 27409, Position Type: Full Time, Salary Range: $41,681.11 - $56,392.09 Salary/year, Job Shift: Day

SUMMARY

The primary responsibilities of the Market Development Specialist are to sell, rotate, restock, reset, merchandise, build displays, support special events, and assist with covering both sales and merchandising routes when needed. This role is responsible for keeping the operational seams held together within the zone by running relief routes, supporting merchandising needs, and executing miscellaneous zone requirements as defined by management.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Run relief and vacation routes as needed and defined by the Territory Manager and Sales Manager.
• Formulate a plan to achieve distribution of all targeted brands. Maintain 100% distribution of all Plan‑O‑Gram items.
• Maintain inventory levels, proper ordering, and shelf space to eliminate out-of-stocks.
• Organize and set accounts with proper SKU management.
• When required, merchandise deliveries and use on‑hand inventory to refill displays and shelves in accounts where applicable.
• Transmit customer orders and instructions utilizing the order system accurately and within daily time requirements.
• Maintain competitive cooler space, tap space, and menu space equal to or above market share. Strive to have 1st position in the cooler door.
• Display and maintain current POS equal to or greater than competitive POS. Construct and maintain eye‑catching, well‑merchandised displays and POS placements in each account.
• Communicate with retailer management to sell in potential display locations and/or new tap placements and features.
• Achieve 100% execution on features and monthly display programs where applicable.
• Execute chain programming for each retailer.
• Ensure prices are accurately reflected at store level. Shelf tags, banners, and statics are present and correct for each product on the shelf, including promotional pricing.
• Plan for effective buy‑ins and upcoming promotions.
• Responsible for adhering to Out of Date Beer Policy by keeping product properly rotated and maintaining accurate inventory levels.
• Support merchandising needs within the zone, including POS refresh, distribution drives, shelf tags, and reset execution.
• Maintain a working relationship with the Manager of each account. Effectively communicate new innovations, market trends, price promotions, monthly programs, and opportunities.
• Ensure POS is current and in good working order.
• Maintain a safe driving record and comply with company driving policy.
• Adhere to safety standards, policies, dress code, and grooming standards.
• Ability if needed, to deliver Hot‑Shots to accounts.
• Submit display execution through appropriate tracking system.
• Attend all scheduled meetings and company functions as required.
• Address miscellaneous zone needs as defined by the Territory Manager and Sales Manager.
• Obey all local, state, and federal laws and/or regulations.
• Comply with all company policies and procedures.
• Perform all other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A job description, by its nature, can't include every aspect of the job. Because of this, any function that would reasonably fall under the responsibility of the Market Development Specialist is assumed and it is expected that the Market Development Specialist will act accordingly. The Market Development Specialist will be expected to perform any other task not included in this job description requested by management.

QUALIFICATIONS: Minimum Qualifications

A candidate who does not meet the following minimum qualification will not be considered for this position.

• Equivalent to 1-3 practical trades or training
• Over 6 months experience in beverage or related field
• ABC Beer Permit
• Internal candidates must have a recommendation from their manager or department head.

EDUCATION

Basic training in an office or operations. Knowledge of basic office software and office technology, or warehouse/delivery technology. First‑line production supervisors over semi‑skilled operations, and the like. Equivalent to 1-3 practical trades or training

Degree: 2, Points: 30

EXPERIENCE

Over 6 months up to and including 12 months.

Degree: 3, Points: 60

MENTAL/VISUAL/AUDITORY DEMAND

Continuous mental and visual attention; usually repetitive work or diversified operations requiring constant alertness or activity.

Degree: 3, Points: 15

WORKING CONDITIONS

Good working conditions. Occasional exposure to noise, dust, heat, etc. Some elements present which makes conditions less desirable than usually found in an office

Degree: 2, Points: 10

INITIATIVE AND INGENUITY

Requires the use of judgment to plan, perform and make decisions as to the sequence of set‑ups, operations and processes within the limitations of recognized or standard methods and procedures.

Degree: 3, Points: 42

PHYSICAL DEMAND

Moderate physical effort consisting of

• Continuously lifting or moving light‑weight material, or
• Continuously lifting or moving very light‑weight material in difficult work positions, or
• Frequently lifting or moving average‑weight material, or
• Frequently lifting or moving light‑weight material in difficult work positions, or
• Occasionally lifting or moving heavy‑weight material, or
• Occasionally lifting or moving average‑weight material in difficult work positions, or
• Rarely lifting or moving heavy‑weight material in difficult work positions, or in each case expending equivalent effort pulling, pushing, carrying, shoveling, or stretching.

Degree; 3, Points: 30

RESPONSIBILITY FOR EQUIPMENT

Limited – makes minor adjustments to equipment; however, equipment is not “sensitive”, and damages are unlikely under normal use and care.

Degree: 2, Points: 10

RESPONSIBILITY FOR MATERIAL OR PRODUCT

Works with parts/materials where errors usually would be detected and could be reworked without major loss of materials.

Degree: 2, Points: 10

RESPONSIBILITY FOR SAFETY OF OTHERS

Only reasonable care to own work necessary to prevent injury to others and accidents, should they occur, would be minor in nature, such as cuts, abrasions, burns, bruises, etc.

Degree: 2, Points: 10

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to reach with hands and arms and talk or hear. The employee frequently is required to stand; walk; sit; climb or balance; and stoop, kneel, crouch, or crawl. The employee is occasionally required to use hands to finger, handle, or feel. The employee must regularly lift and/or move 50 pounds and occasionally lift and/or move more than 100 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

HAZARDS

Injuries improbable, except minor cuts, abrasions, burns, bruises, etc.

CERTIFICATES, LICENSES, REGISTRATIONS

ABC Beer Permit, valid driver’s license and MVR within CDC/UCB driving policy, Cicerone Certified Beer Server

LANGUAGE SKILLS

Requires the ability to read, write, complete simple forms and understand simple written instructions. Ability to effectively present information in one‑on‑one and small group situations to customers, clients, and other employees of the organization.

MATHEMATICAL SKILLS

Requires the ability to perform arithmetic skills such as addition, subtraction, multiplication and division including decimals and fractions. Understanding of basic Trade Math principles such as margin, mark‑up, revenue, profit, and unit cost. Could require simple use of formulas, charts, tables, drawings, specifications, schedules or diagrams.