Market Development & Planning Manager (Elmer's)

Newell Brands; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Newell Brands is seeking a dynamic strategist to support the Writing Segment's growth. You will help translate market insights into high-level sales strategies, collaborate with sales teams, and drive category plans aligned with annual brand objectives.

The role emphasizes cross-functional collaboration, strong presentation skills, and the ability to manage relationships with key retailers. A Bachelor’s in marketing or business is required, with 5+ years in market planning or brand management.

Qualifications

• Strong financial acumen demonstrated by P&L management and delivery.
• Proven negotiation strategy and skills for customer engagements.
• Solid knowledge in brand and category management.
• Experience across diverse channels, customers, and marketplaces.
• Ability to translate market insights into actionable plans.
• Proficiency in storytelling and developing selling stories.
• Strong presentation and communication skills.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Execute the Segment’s 3-year strategy and annual brand plans.
• Develop category playbooks and tactics aligned with DSMP expectations.
• Prepare for annual planning with segment sales following corporate calendar.
• Identify new business opportunities and align resources accordingly.
• Support commercial planning and execution of key segment initiatives.
• Collaborate with Brand Marketing & Finance on pricing and promotions.
• Assist with monthly S&OP demand reviews and revenue forecasting.
• Prepare for monthly business reviews with senior leadership.

Skills

Financial acumen

Negotiation skills

Brand management

Cross-functional collaboration

Storytelling

Presentation skills

Market knowledge

Education

Bachelor’s degree in marketing, business, or related field

Job description

Job ID: 17557

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

This individual helps execute the delivery of the Writing Segment’s annual sales and profit budget. This role serves as the voice of the Segment with Newell Brands’ Sales teams and serves as the Voice of the customer to the business segment. This role captures actionable market insights and helps translates them into high-level sales strategies that drive growth for both the segment/brand and retail customers.

Key Responsibilities

Strategic Planning

• Helps execute the Segment’s 3-year Strategy and Annual Brand Plans.

• Leverages customer strategies driven by the enterprise and financial reports to extrapolate strategic opportunities.

• Helps develop Category Playbooks and tactics (DSMP expectations).

• Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.

• Helps identify new business opportunities and aligns resources to capture incremental opportunities.

• Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives.

• Works closely with enterprise leads on annual customer plans and the delivery of Joint Business Plans with top customers.

• Constantly monitors competitive activity, is an Industry expert

Sales Execution

Helps ensure Segment business plan execution and delivery.

• Helps with the execution of Segment plans.

• Identifies & understands Pan Newell Risks, opportunities and Sales Capability development. Escalates to Sr. Leadership where appropriate.

• Helps with the execution of Segment DSMP objectives:

• Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments.

• Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.

• Partners with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share

• Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share.

• Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.

• Helps prepare for the Monthly Business Review with Newell Corporate Leadership team where needed.

Customer Strategy & Engagement

• Helps prepare for complex, high value customer negotiations to deliver mutually beneficial outcomes for segment and customers

• Helps with the development of all Global Sales Stories for the business segments top selling initiatives

Key Knowledge, Skills, & Experience

• Strong Financial Acumen, with demonstrated results of consistent P&L management and delivery.

• Well-developed Negotiation Strategy & Skills

• Strong knowledge in brand and category management.

• Experience working in diverse channels, customers, and marketplaces.

• Ability to translate market knowledge and insights.

• Proficiency in storytelling and developing selling stories.

• Strong category knowledge and ability to translate insights into action plans.

• Strong presentation and communication skills.

• Ability to collaborate with cross-functional teams.

Qualifications

• Bachelor’s degree in marketing, business, or related field.

• 5+ years in market planning, brand management, or related roles.

• Experience with a CPG or durable company is a plus.

• Advanced US retail customer knowledge.

• Experience working with syndicated POS and Panel data.

• Proven ability to partner with multiple teams in a matrixed organization to achieve results.

• Strong business acumen with the ability to influence different key players within an organization.

• Ability to travel 15% of the time.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.