Market Development Lead — Life Sciences Marketing

ThermoFisher Scientific; Durham (NC); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

Medical and dental plans

Vision plan

PTO and holidays

Parental leave

401(k)

Job summary

Thermo Fisher Scientific is seeking an onsite Marketing Lead to own product and portfolio marketing for Process liquids and preparation services. You will shape market insights, segmentation, value propositions, and content strategy to drive GTM delivery across multiple sites in the U.S. including Durham, NC, MA, CA, NY, FL, MD.

Requires 8+ years in life sciences marketing. The role demands strong cross-functional collaboration, exceptional communication, and travel up to 25%.

Qualifications

• Bachelor's Degree and 8+ years marketing experience in life sciences or related industry.
• Proven ability to develop and execute multi-channel marketing strategies and campaigns.
• Strong translation of technical content into customer messaging; excellent written and verbal communication.
• Strong project management and organizational skills with the ability to handle multiple priorities.
• Experience with digital marketing, SEO/SEM, social media, and marketing automation platforms.

Responsibilities

• Own market assessment, competitive landscape, and customer needs.
• Define segmentation, ICP, value proposition, and customer messaging.
• Develop customer journey and content strategy; create briefs for content services.

Skills

Multi-channel marketing

Campaign execution

SEO/SEM

Marketing analytics

Communication

Project management

Travel up to 25%

Business acumen

Cross-functional collaboration

Education

Bachelor's Degree in Life Sciences/Marketing/Business

Tools

Marketing automation platforms

CRM platforms

Microsoft Office

Job description

Thermo Fisher Scientific is seeking an onsite Marketing Lead to own product and portfolio marketing for Process liquids and preparation services. You will shape market insights, segmentation, value propositions, and content strategy to drive GTM delivery across multiple sites in the U.S. including Durham, NC, MA, CA, NY, FL, MD.

Requires 8+ years in life sciences marketing. The role demands strong cross-functional collaboration, exceptional communication, and travel up to 25%.