Market Development Director: Community Engagement & Growth

Oceans Healthcare, L.L.C.; Timberlane (LA); On-site; USD 95,000 - 130,000; Full time

Job summary

Oceans Behavioral Hospital Greater New Orleans is seeking a Market Development Director to lead community education and marketing for inpatient and outpatient behavioral health services.

You will coordinate programs, supervise Market Development staff, recruit and train team members, and evaluate referrals and campaigns to drive growth. All duties to be performed in accordance with Joint Commission, federal and state regulations, Oceans’ policies and Performance Improvement Standards.

Responsibilities

• Identify market opportunities to develop a marketing plan generating referrals to inpatient and outpatient programs.
• Manage Market Development staff and collaborate with Hospital Administrator and HRD on recruitment, onboarding, training, performance and retention.
• Maintain an up-to-date inventory of referrals for each market for ongoing growth evaluation.
• Ensure department operates as expected, including field rides with liaison staff and visits to facilities/referral sites with reports.
• Maintain involvement in community service organizations to raise awareness of the hospital’s behavioral health services.
• Collaborate with Support Center marketing on facility-specific and market-wide strategies.
• Provide feedback to leadership on program development and quality improvement related to customer service, referrals, admissions, and satisfaction.
• Determine and oversee goal setting and assess staff performance against goals.
• Perform other duties as assigned.

Job description

Oceans Behavioral Hospital Greater New Orleans is seeking a Market Development Director to lead community education and marketing for inpatient and outpatient behavioral health services.

You will coordinate programs, supervise Market Development staff, recruit and train team members, and evaluate referrals and campaigns to drive growth. All duties to be performed in accordance with Joint Commission, federal and state regulations, Oceans’ policies and Performance Improvement Standards.